Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Baileys Tres Leches Launches with Latin American Inspired Design by Vault49

Brand design agency Vault49 unveiled its design for Baileys Tres Leches which launches in Mexico. The New York agency took inspiration from the world of handcrafted Latin American desserts to create the new packaging design that also fuses vibrant regional decoration with marbled cream splashes to celebrate the iconic flavour of Tres Leches. Leigh Chandler, […]

VMLY&R Unveils First Campaign as Joint Agency for Baileys

VMLY&R Unveils First Campaign as Joint Agency for Baileys

 WPP agency VMLY&R has unveiled its first campaign following the merger of Y&R and VML – a global digital campaign for Baileys. The Irish cream liqueur has posted a reactive social post on Facebook and Instagram inspired by The Great British Bake Off by offering aspiring chefs’ a range of new recipes to counter […]

Vault49 Provides Playful Animation for Baileys Strawberries & Cream Wimbledon OOH Campaign

Vault49 Provides Playful Animation for Baileys Strawberries & Cream Wimbledon OOH Campaign

Brand design agency Vault49 has produced a playful animation to celebrate the UK launch of Baileys Strawberries & Cream, just in time for Wimbledon. Not a brand that’s usually associated with the hot summer months, Baileys has launched its Strawberries & Cream limited edition in the UK at a time when this delicious treat is […]

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Baileys Launches Limited Edition Strawberries & Cream with Design by Vault49

Brand design agency Vault49 unveils its design for limited edition Baileys Strawberries & Cream just in time for Valentine’s Day. The New York agency used a design approach that married the indulgent flavour semiotics of strawberries and cream with widely loved seasonal cues of spring, bringing Baileys to the front of the shelf this season. […]

Baileys Lifts Festive Spirits with £3.6m Ad Campaign

Baileys Lifts Festive Spirits with £3.6m Ad Campaign

Chocolate liqueur brand Baileys is inviting consumers to indulge this Christmas via a £3.6m advertising campaign titled ‘Don’t Mind If I Baileys’. Reaching the UK market following an earlier European launch the promotion will reach out through TV, digital and social media activity which seeks to reinforce perceptions of the sugary tipple as an ‘indulgence’. […]

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo & The NBA Announce Multiyear Marketing Partnership

Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) announced a new multiyear marketing partnership that will make Diageo the exclusive spirits partner of the league. Diageo brands Ciroc and Crown Royal will be integrated into marketing initiatives across the NBA and NBA Development League (NBA D-League), with Diageo conducting activities […]

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

Baileys Launches Stylish Shots On The Go Pop-Up Photo Booths

To celebrate the launch of Baileys Vanilla Cinnamon, the Diageo owned brand took to the streets of New York City to host pop-up photo booths giving ladies the chance to take their own “Stylish Shots on the Go!” Inspired by Bailey’s new signature drink, the Glamour Shot, the photo booths are answering the call of women […]

Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo in £17m Festive Drive to ‘Reset’ Spirits Brands in the UK

Diageo is returning Johnnie Walker to UK TV screens for the first time in 50 years this Christmas as part of a multimillion marketing strategy to encourage younger drinkers to extend brands such as Baileys and Smirnoff to new drinking occasions. The drinks maker is unifying upcoming campaigns for top spirits brands Smirnoff, Baileys and […]

Baileys continues brand re-launch with development of elegant new bottle

Baileys continues brand re-launch with development of elegant new bottle

The makers of BAILEYS, the Original Irish Cream, announced the launch of a new bottle that evokes the brand’s modern, feminine sense of style. The new bottle, designed by acclaimed agency Lewis Moberly,  has been heightened and the shoulders lifted, to give a more elegant profile and pose a more alluring and impactful prospect on shelves […]