Jim Beam announced the release of Jim Beam Double Oak, an exceptional and perfectly balanced Kentucky Straight Bourbon Whiskey finished in oak that is twice barrelled to create richer and woodier flavours than other whiskies. Aged four years while sitting in freshly charred, new American oak barrels, Jim Beam Double Oak is then transferred to […]
Bourbon brand Jim Beam announced an all-new global packaging redesign, marking the first time significant changes have been made to the Jim Beam Bourbon bottle in decades. Starting in mid-2016, the entire Jim Beam portfolio will have a new, premium look in the more than 100 markets around the world where the products are sold, […]
Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign. The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage. […]
Established in 1815, this year sees the 200th anniversary of Laphroaig Islay Single Malt Scotch. To commemorate this landmark celebration, Laphroaig is proud to announce a very special and limited release of Laphroaig 15 Year Old in the Canadian market that will be available in stores beginning June 2015 at an approximate retail price of […]
Hornitos Tequila continues to revolutionize the tequila experience with the introduction of the brand’s newest on-trend offering Hornitos Spiced Honey, which features 100% blue agave Hornitos Plata Tequila infused with natural honey flavour and a special spice blend. Hornitos Spiced Honey serves up a clean tequila flavour with a touch of floral honey, rich vanilla […]
Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]
Courvoisier, one of the world’s leading luxury cognacs, announced the launch of its newest campaign: Exceptional Journey. Inspired by the rich legacy and heritage of the iconic Courvoisier cognac house, the Exceptional Journey campaign celebrates the path toward achieving excellence and recognizes individuals who have fully embraced the journey – and the lessons along the […]
What’s a birthday party without a few friends? In recognition of legendary bourbon distiller Jim Beam’s 150 birthday, Jim Beam Bourbon is inviting anyone named Jim Beam (who is of legal drinking age) to join a once-in-a-lifetime birthday party at the world’s No. 1 bourbon’s historic distillery in Clermont, Kentucky. “If your name is Jim […]