Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil, kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup […]
Bud Light Platinum is launching a new 11.5 oz. reclosable aluminum bottle in Las Vegas that will be available at nightclubs and pools throughout the city. Bud Light Platinum is the first beer to be made available in Anheuser-Busch’s new reclosable aluminum bottle. “We hand-picked Bud Light Platinum to launch our company’s first reclosable aluminum […]
Mexican lager Sol is rolling out a new identity, which launches in the UK this summer. The Heineken-owned lager has been rebranded by WPP consultancy VBAT, which has offices in The Netherlands and Mexico. The new designs feature a long-necked bottle, with illustrations featuring the sun (‘sol’) and the brand’s strapline Espiritu Libre desde 1899 […]
One normally thinks of concrete as a material used in construction, but Hungarian design team Remember The Lion has used this unlikely material to coat the surface of beer bottles. During a house renovation, these designers dipped a bottle into some leftover cement, which left an interesting surface when dried. Since then, the collective has […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
Born across the street from each other in Milwaukee, Miller High Life and Harley-Davidson have been making timeless American products for 110 years. Now they’re making something together. Bill Davidson, vice-president of the Harley-Davidson Museum and great-grandson of Harley-Davidson co-founder William A. Davidson officially kicked-off a multi-year partnership with Miller High Life by helping brewmasters […]
Canadian beer drinkers no longer have to wait 119.5 seconds for the perfect pint of Guinness Draught Stout. In stores now, Guinness Black Lager Beer promises all of the character that Guinness beer drinkers have come to love, but with a refreshing new taste available instantly with the pop of a bottle cap. The new Guinness Black Lager […]
Singha Beer is celebrating New Yorkers who make New York great. Singha will be partnering with local non-profits and charities to celebrate these organizations and raise awareness of their cause during the International Food Festival at the Singha Tent on 43rd Street and 9th Avenue, May 18 and 19, 2013. Singha will be providing prizes […]
Copper Kettle Brewing Company announced their plans to host a beer festival in celebration and support of the victims of the 2012 Aurora theater shooting. Last year, Copper Kettle lost one of their own mug club members, Alex Teves, during the terrible events that transpired in Aurora. A few nights later, the small brewery invited […]
Every spring Canadians emerge from winter to embark upon a time-honoured tradition – the search for a sun-filled patio and a classic summer beverage. This year, we’re taking the guess work out with the launch of Rickard’s Shandy. Whether you’re entertaining friends on the patio or relaxing on the dock, Rickard’s Shandy is the perfect […]