The craft spirit industry has seen a resurgence over the last few years according to The Telegraph and it is expected to continue growing for the next few years. Customers are becoming more discerning about their choice of beverages by gravitating towards craft spirits, as the number of small distilleries opening in the UK continues […]
The National Hockey League (NHL) and Jägermeister have entered into an agreement in which Jägermeister will become an official partner of the NHL in the US with the designation of “official shot of the NHL.” As part of the partnership, Jägermeister will create compelling and engaging 360-degree, integrated programs that will be supported across various […]
Desperados, HEINEKEN’s tequila flavoured beer brand, has once again pushed the boundaries of wild experimentation in parties by turning the world’s deepest pool into a dance floor – for the first time ever! Teaming up with iconic party producer Elrow and world-renowned DJs Peggy Gou and Artwork, Desperados created ‘Deep House’, an epic party […]
Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]
Eire Born Spirits announced the launch of Proper No. Twelve Irish Whiskey. Mixed Martial Arts (MMA) Champion and one of the world’s most iconic athletes, Conor McGregor, is the founder, chairman and majority owner of the company. McGregor is proud to introduce this exciting Irish whiskey to the world, launching in Ireland and the United […]
Absolut Vodka, the #1 imported vodka in the US, unveils its #NoSugarCoating campaign to celebrate its latest flavoured vodka – Absolut Grapefruit – made with no added sugar. With the help of actor, from Emmy-award winning series Modern Family, Jesse Tyler Ferguson, Absolut is proving just how refreshing transparency can be with a series […]
Just in time for fall and holiday entertaining, Black Infusions, LLC announces the launch of Gold Apricot, an artisanal, premium vodka infused with dried California apricots. Following in the footsteps of its San Francisco World Spirits Competition award winning Black Fig, Gold Apricot is a 100% natural, gluten-free spirit made with real fruit. The same […]
Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]
Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail. The “Absolut Porn Star Martini Townhouse” will run throughout London Cocktail Week between 3rd and 6th October in Soho. Visitors will be able to explore four floors of the Victorian property, each […]
While Apple is releasing its latest version of the iPhone, Stella Artois is touting its own connected device, but one that is decidedly analog. Titled ‘Meet The Ultimate Connected Device,’ the video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the […]