Best-Selling IPA – Goes Into 500ml Bottles & New Recipe Nirvana, the UK’s oldest No-Low brewery (est. 2016), has taken another step in providing as many of its beers in larger formats, making its best-selling IPA (0.5% ABV) available in 500ml bottles. The move is part of the brewery’s ‘long pour’ strategy – ensuring drinkers […]
Kaytea, a leading brand in the RTD Tea space, is bringing ‘Next Generation Hydration’ to the market with a convenient new range of Instant Iced Tea Powders. Available in three delicious flavours – Peach & Mango, Lemon, and Classic Milk Tea – the pre-blended powders are not only easy to prepare (simply stir into hot water and […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Denomination crafits a striking brand identity grounded in geological drama and artisan purity. In a category long dominated by Scotch conventions – paper labels, serif typography, heritage cues – a new force rises from Tasmania’s wild coastline to redefine luxury whisky. Introducing Cape Hauy, a brand that breaks free from category codes with brave creativity […]
Glenmorangie’s Pursuit of Passion Wine Cask Collection is a homage to their Director of Whisky Creation, Dr. Bill Lumsden’s dual passions of whisky and fine wine. A trio of exceptionally rare aged whiskies finished in casks from the famed wine regions of Bordeaux, Burgundy, and Piedmont. Glenmorangie is a single malt that is no stranger […]
With packaging design by Lonsdale, Ricard joins booming ready-to-drink market Pernod Ricard Group has launched Ricard, a limited edition alcoholic beverage that can be enjoyed straight from the bottle, with no mixing required. This the first ready-to-drink product featuring Pernod Ricard’s signature anise and liquorice flavoured liqueur, usually served diluted with water. Created by branding […]
THE NEW ‘NON-SWEET’ DRINK RANGE LAUNCHES NEW CREATIVE CAMPAIGN CANS, the new non-sweet drink brand that launched into the UK in March, has just unveiled the new CANS CREW – a team of animated characters who not only tell the brand’s story but also take on the role of its main ambassadors. With a focus […]
Kimbo, one of Italy’s most iconic coffee brands, has secured its first listing with one of the UK’s mainstream grocery retailers, with products becoming available for the first time on Ocado. Ocado shoppers can now purchase Kimbo Napoli Ground and Kimbo Napoli Beans, each at £4.90 for a 250-gram pack. These two products will shortly […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
Heineken® has unveiled its latest campaign, inspiring consumers to get social off socials as a way to combat feelings of digital overload. In a world where adults are feeling increasingly overwhelmed by their social media feeds*, Heineken® is seeking to remind people of the power of real-life socializing by – ironically – tapping into the […]