Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
“Compete to unleash summer” is the tagline for Malibu’s summer tournament, Malibu Games; a three-day-long, non-stop fun-fest to kickstart the summer season – including a bold retake on some of our most beloved summer games. It’s Malibu’s belief that summer is when we feel most free and happy. And this year Malibu, the world’s number one […]
Hot on the heels from gaining distribution in 200 Waitrose stores (as of March 26th), craft soft drinks brand Dalston’s has just launched three flavours and got a new look. It all follows a solid year of growth for the young East London company – also helped by winning distribution via Ocado, Whole Foods Market […]
Absolut has launched a ‘Global Selfie’ campaign to celebrate the launch of its limited edition ‘Absolut World’ vodka. The campaign invited travellers flying from Frankfurt and Singapore to upload a picture of themselves via Absolut.com/globalselfie with their name, age, city and recommend places they love eating, drinking and getting together with friends at in their […]
Coca-Cola debuted the next generation of its Freestyle soda dispenser that lets people wirelessly connect with a machine when they enter an outlet with one using a mobile app and Bluetooth. Customer can then request a drink and create new custom mixes of flavors straight from the app, according to a press release. The Freestyle […]
illy, a global leader in high-quality, sustainably sourced coffee, has brought its new international advertising campaign to North America that features, and is inspired by the art of the world’s most beloved tenor Andrea Bocelli. With Bocelli as muse, and now illy’s central brand ambassador, the campaign celebrates and illustrates a mutual belief that […]
The Macallan, the world’s most admired single malt Scotch whisky, has revealed its new distillery and visitor experience – officially opening June 2, 2018. Located on the stunning Easter Elchies estate, the property has been home to The Macallan since 1824. From humble beginnings, the brand has become the leading international single malt by value and […]
Titsey Brewing Co, a micro-brewery located on the Titsey Estate in Surrey, has launched with a collection of three unique beers, with brand identity and packaging design by PB Creative. Inspired by the history and heritage of the Titsey Estate, Titsey Brewing Co has produced a light and fresh IPA called Leveson Buck, a Gower […]
Beverage brand Schweppes created a touch-sensitive dress to show how many times women in Brazil are touched without consent at nightclubs. The idea came from a harrowing statistic: 86 percent of Brazilian women have been harassed at dance clubs. Schweppes and Ogilvy Brazil created the dress, which has sensors to register touch in real-time, […]
Country singer Dierks Bentley is serving as a spokesman for Pepsi Stuff, the brand’s once-popular loyalty program that’s making a comeback this year. The initiative is part of Pepsi’s ‘Generations’ campaign that kicked off during Super Bowl LII. Meant to stir up nostalgia, the brand’s Super Bowl spot featured Cindy Crawford, Britney Spears, Michael Jackson […]