Heineken, the world’s leading international brewer, launches the ninth year of its highly-anticipated #Heineken100 program by kicking-off its partnership with Italian Sportswear brand Kappa for a limited-edition, six-piece capsule collection. The 2018 #Heineken100 program commemorates and continues the conversation following the World Cup, by partnering two global iconic brands that share a rich heritage of supporting soccer […]
The Madison Square Garden Company and PepsiCo held a special press event to announce a new, multifaceted partnership, making the beverage and food company one of MSG’s official signature marketing partners, beginning Sept. 1, 2018. PepsiCo will become the exclusive non-alcoholic beverage and salty snack partner across various MSG properties, including New York’s Madison Square […]
Coca-Cola Australia has announced the launch of its newest flavour innovation – Coca-Cola Orange No Sugar. The product, which combines a classic Coca-Cola taste with a hint of orange flavour, aims offer Australians a wintery twist for the cooler months. The multi-million-dollar campaign, created by Ogilvy Sydney, will be driven by digital, social media, influencer […]
The Balvenie launches its final installment of The Craftsmen’s Dinner. This year, the series of short films, hosted by renowned Michelin starred chef, Michel Roux Jr., takes place at The Balvenie Distillery in Scotland, where Michel gets sparks of inspiration from the craftspeople behind the whisky. Spending a week at the distillery, Michel aims […]
Tanqueray, the gin brand owned by Diageo, has created what it’s calling the UK’s first Negroni fountain. The brand is marking the launch of its orange-flavoured gin Tanqueray Flor de Sevilla with a Spanish inspired fountain that will feature in bars across London and Manchester. Tanqueray said it took inspiration from the old drinking fountains […]
Fans of the iconic Nestlé Nesquik rejoice — your favourite flavoured milk drink is celebrating its first experiential event to honour its 70th anniversary. Opening Sat, July 21, Nesquik is hosting “The Nesquik Milk Stop,” a week-long pop-up event at the popular Third Street Promenade in Santa Monica. Guests can join to celebrate years of […]
Glenfiddich is launching a new campaign created by creative agency Space to promote Fire & Cane, the fourth and latest release in the Glenfiddich “Experimental Series”. The campaign launches on July 23rd in the USA first followed by other lead markets, and is part of the brand’s continued drive to recruit new drinkers into the […]
Islay’s most remote distillery is harnessing the ‘The Sound of Islay’ in a new brand positioning and marketing campaign aimed at celebrating the rugged, romantic isolation of Bunnahabhain and its sea-faring heritage. A play on both the distillery’s location on the narrow strait of sea between Islay and Jura, as well as the brand’s Gaelic […]
National Geographic has collaborated with Coors Light for a six-part branded content micro-series, ‘My Next’. The films see two accomplished explorers completely removed from their comfort zones as they set off on separate adventures to opposite ends of the world. Multi-award-winning content studio Evolve Studio produced the series and provided end-to-end post production. The project […]
Ethnic dairy drinks brand Nomadic has launched a new range of Kefir drinks with design by multidisciplinary studio Carter Wong. Available in three flavours – lemon, raspberry and natural – the Kefir range is a fermented probiotic milk drink with live cultures that aid digestion and gut health. Carter Wong delivered the wider brand identity […]
