Even if you are a cyclist, you may not recognise the name Marshall ‘Major’ Taylor. Cognac brand Hennessy, however, is bringing back the memory of the man who was at one time the world’s best bicycle racer. Hennessy has launched ‘Major,’ the fifth instalment of the brand’s ‘Wild Rabbit’ campaign. The creative, by Droga5, […]
Himalayan Sparkling, India first premium mineral sparkling water introduced a unique packaging innovation for its limited-edition ‘sound cap’ bottles, that are designed to play the sound of wind from the upper reaches of the Himalayas when you twist open the cap of the bottle. Bottled in a one-of-its-kind packaging, the innovative sound cap bottle […]
Mountain Dew boosted awareness and engagement on video streaming platform Twitch with a chatbot aimed at gamers. The PepsiCo soft drink brand unveiled its DEWbot last year as part of a “Rig Up” promotion that awarded a $50,000 gaming Super Rig supplied by Origin PC. The eight-week campaign featured gaming influencers and urged fans to […]
Matthew McConaughey and the legendary Wild Turkey Distillery are proud to announce the introduction of Wild Turkey Longbranch, a collaboration between the iconic whiskey brand’s creative director and Master Distiller Eddie Russell. Inspired by McConaughey’s Kentucky and Texas roots, this rare small-batch Kentucky bourbon is refined with Texas Mesquite and oak charcoals – a unique […]
Coca-Cola European Partners has launched AdeZ, a non dairy health drink, in supermarkets across Europe. The new identity of the drink, which was bought by Coke from Unilever in 2016, has been created by global independent branding and innovation agency Dragon Rouge. With the recently implemented sugar-tax and a decline in the consumption of carbonated […]
Parents today see picture-perfect families everywhere, especially in social media. Minute Maid’s new brand campaign is encouraging parents to embrace their perfectly imperfect family moments and show how even though it’s not always Instagram-ready, “this is GOOD.” To launch the new campaign, Minute Maid partnered with Edison Research to commission the “This is Good Parenting […]
A.G.Barr is launching a TV campaign to support its Rubicon Spring brand. Created by BMB, the 30-second “Fruity Fling” film will run for six weeks, supported by digital and social media channels. The agency is aiming to build on the success of its original 2016 “Fruity Fling” commercial for Rubicon Spring with a sequel […]
The shift to ‘occasion’ alcohol consumption in Australian drinking culture has been labelled as the main driver behind the launch of Corona‘s new mid-strength beer, Ligera. But you won’t see TV ads for Corona’s latest push, with the brand instead investing $4 million in media across OOH, digital and radio. Carlton & United Breweries (CUB) […]
Heineken has committed itself to expanding its on-trade division serving the bar and restaurant sector by £1bn over the next three years with the launch of its Greenpaper. Drawing from over 100 pieces of research the Greenpaper is touted as the largest piece of research ever undertaken by the beer brand as it seeks to […]
Just in time for summer, Bud Light is expanding the brand’s citrus portfolio with a refreshed Bud Light Lime and the addition of Bud Light Orange. Both light lagers are brewed with real lime and orange peels, and deliver a clean and crisp taste that highlights natural citrus flavours in every sip. “Our millennial consumers […]