A Sussex five star hotel is the next luxury hotel in the UK to take on the Danish concept of hygge – loosely translated as a year-round feeling of warmth, wellbeing and cosiness – and make it part of its daily offering. The Alexander House Hotel, known for its ability to spot trends and anticipate […]
In the spirit of togetherness and soccer’s rising popularity in America, Heineken is unveiling a new digital spot that pays tribute to fans and supporters. The beautiful game has the ability to bring people together, and this video is dedicated to soccer fans and their commitment to the sport, no matter who you are or what team […]
After being purchased by Nichols PLC (owner of Vimto), Feel Good were in a position for change. For many, Feel Good was seen as a ‘grown-up’ alternative to your standard non-alcoholic, fizzy pop option, lacking expression and a point of difference. But with no added sugar, 100% natural ingredients and a backlash against sugary drinks, […]
Guinness has launched a highly targeted, out-of-home (OOH) campaign for its iconic draught stout that uses data to reach Guinness fans based on their location, behaviour and affinity to the brand. The campaign draws mobile data from apps, Instagram and Twitter to identify a bespoke audience demonstrating a passion for sports and pubs, combined with […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
Only have time for a coffee? These pared-back Starbucks posters might keep you entertained for a moment. To celebrate 40 years of brewing genuine moments, Starbucks has enlisted Brazil-based advertising agency RÁI to create seven minimalist print posters. The studio strikingly employed the brand’s icon to sum up the personalised moments of customers. Examples include substituting the green part of […]
Brisbane-based creative agency Brother & Co has offered its services to The Good Beer Co., Australia’s social enterprise beer company, to help create and launch a new beer in support of marriage equality. Inspired by the ‘Love is Love’ mantra, the new ale, launched in Brisbane on October 5, is simply called Love². Founder of […]
Guaraná Antarctica, the Brazilian soft drink brand, launched a new surfboard 80% manufactured from PET (Polyethylene Terephthalate) plastic. In 2012, the brand became the first soft drink manufacturer to produce the first 100% recycled PET bottle in the Brazillian market, and following its success, Guaraná Antarctica are now launching the second project in their continued […]
Fresh Montgomery, one of the UK’s leading organiser of food, drink & hospitality events has embarked on an acquisition of the Food & Drink Innovation Network (FDIN). A huge development for the UK food & drink industry, this acquisition adds enormous value to food/drink/hospitality categories; creating a ‘vortex’ of industry innovation, through an enhanced FDIN […]
Schweppes, the UK’s favourite tonic brand, has announced its biggest GB investment in over 200 years. Responding to the growing demand for quality mixers, the investment includes the launch of a new stylish skittle-shaped bottle that pays homage to its longstanding heritage and a brand new range of naturally flavoured mixers for discerning drinkers. Rolling […]