Manchester-based creative agency LOVE. has partnered with Sol to create a new global identity and packaging for the original Mexican lager. The redesign aims to position it as the beer of choice with young adult consumers and re-establish its status as the original through craft and premiumisation. Through cultural insight, design and detail, the work brings the […]
Clever Coffee Ice Cubes Campaign Features Paid And Organic Social Posts, And User/Influencer Generated Content Launches Every year, millions of iced coffees are bought with high hopes, but with their ice melting, you’re eventually sipping a bland, lukewarm, watered-down puddle that tastes like betrayal. And most people end up throwing half of their coffee out. […]
Chocolate Milk Stout Re-introduced for Winter Following its success in 2024, alcohol-free pioneer Nirvana Brewery has brought back its Chocolate Milk Stout (0.5% ABV) in time for the advent of winter. Flavoured with dark chocolate and vanilla, head brewer James Rabagliati has again produced what he describes as a ‘decadent’ stout with an ‘indulgent’ richness. […]
London-based brand and packaging design agency Greatergood® Brands has unveiled Reformed Characters – a bold new brand shaking up the alcohol-free drinks category. Conceived and created entirely in-house, Greatergood® developed every aspect of the launch: from brand naming, strategy, and positioning, through to packaging design, retail strategy, and integrated marketing. Reformed Characters is a premium range of alcohol-free botanical […]
What started as a simple idea has blossomed into reality – Saluti, a limoncello crafted with authentic lemons picked from the lemon hills of Amalfi and inspired by the joy of shared moments. Tasked with transforming an early concept into a market-ready product, Studio Unbound created distinctive packaging that communicates flavour, fun, and authenticity whilst […]
Canned Wine Group announce a new partnership with Ocado in support of The Drinks Trust. From 22 September until 31 December 2025, 10p from every can of Gamay and Verdejo bought for delivery via Ocado will be donated directly to the drinks and hospitality charity. The Drinks Trust provides vital wellbeing services, financial assistance, and […]
Guinness Storehouse has relaunched the Yeast Room as part of the Ingredients Experience at the iconic Guinness Storehouse in Dublin, with an innovative new immersive design concept by global strategy and design studio Dalziel & Pow. The award-winning Guinness Storehouse, which turns 25 this year, gives visitors the chance to experience the history and storytelling behind […]
With a drop off in tea drinking across the UK, Tetley needed to find a way to reconnect with the nation. In fact, since 1974 the number of cups Brits drink has fallen from 23 per week to just 8. And Tetley in particular had lost a lot of love. Our research revealed that the […]
New Gordon’s Spritz Edition takes centre stage with ASMR style campaign created by electronic duo ROYA Gordon’s, the world’s No.1 international gin, is today unveiling its latest marketing campaign ‘Make It Pop’ across BVOD, SVOD, OOH and digital channels to support the launch of Gordon’s Spritz Edition – a new alcoholic drink made with Gin, elderflower, lime […]
Heineken Laos has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, relaxed, and joyfully at ease. Historically more […]
