Denomination unveils “Mullet” – an entry ticket to the party

Denomination unveils “Mullet” – an entry ticket to the party

In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

Appartement 103, the award-winning design agency, is delighted to introduce its latest collaboration with Brockmans Gin: the launch of Brockmans Wÿld, a striking new bottle design that redefines the world of ultra-premium gin. This exceptional project is a celebration of nature’s raw beauty, captured in a bottle designed to reflect Brockmans’ innovative spirit and commitment […]

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]

GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

Captain Morgan is unveiling an exciting new through the line campaign designed to raise awareness of the brand’s new ready-to-drink (RTD) cans. Created in collaboration with Pepsi MAX, the new drink brings together two greats to create one epic taste – a tagline used throughout all assets. Designed to drive excitement, the campaign will raise awareness of […]

“Feed Your Progress” BETC unveils second campaign for Danone

“Feed Your Progress” BETC unveils second campaign for Danone

BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]

The Glenlivet collaborates with artist Red Hong Yi to launch first limited-edition Groundbreakers Collection whisky

The Glenlivet collaborates with artist Red Hong Yi to launch first limited-edition Groundbreakers Collection whisky

Series 1, “The Journey Inwards”, breaks with a hero film by Impero, taking viewers on a journey of adventure and artistic discovery Single malt Scotch whisky brand, The Glenlivet, has launched a new limited edition whisky in collaboration with Chinese-Malaysian artist Red Hong Yi, exclusively for travellers. Travel is the central theme of Chapter One […]

Scottish Bee Company & Nuisance Drinks Join Forces Under A Natural Larder Collective Umbrella

Scottish Bee Company & Nuisance Drinks Join Forces Under A Natural Larder Collective Umbrella

Having initially built a successful business around tasty, nutritionally dense heather and blossom inspired honeys, Suzie and Iain Millar proceeded to broaden their foodie horizons to also encompass deliciously decadent dressings, condiments, infused vinegars, two hot honeys and most recently a truly immersive honey-inspired chocolate spread. Seven years down the line and The Scottish Bee […]

The Dalmore unveils The Portfolio Series, a new exclusive for Global Travellers

The Dalmore unveils The Portfolio Series, a new exclusive for Global Travellers

A celebration of creative flair and whisky making artistry, these Limited Edition expressions are presented with iconic design inspired by The Dalmore’s Highland home, featuring the 12-pointed Royal Stag, a signifier of the exceptional whisky for which The Dalmore is renowned. The Dalmore Portfolio Series presents three Limited Edition Single Malt Whiskies, which made their […]