MilkyMist partners with SIG and AnaBio Technologies to launch world’s first long-life probiotic buttermilk in aseptic carton packs

MilkyMist partners with SIG and AnaBio Technologies to launch world’s first long-life probiotic buttermilk in aseptic carton packs

Bringing the goodness of probiotics to the people MilkyMist, a renowned dairy innovator from South India, has teamed up with SIG and AnaBio Technologies to introduce the world’s first long-life probiotic buttermilk in aseptic carton packs. This groundbreaking development, showcased at Gulfood Manufacturing 2024 in Dubai, represents a major breakthrough in the beverage industry, allowing […]

Independent Brand Design Agency Vault49 Reveals Illustrative Design for Angry Orchard’s New Range of RTD Cocktails

Independent Brand Design Agency Vault49 Reveals Illustrative Design for Angry Orchard’s New Range of RTD Cocktails

Independent brand design agency Vault49 share details of the latest work from its New York studio: an illustration-led design for a new range of canned cocktails by Angry Orchard. Identifying an opportunity in the RTD (ready-to-drink) category for a new product with an apple wine base, established US hard cider brand Angry Orchard developed a […]

BORN UGLY AND CARLSBERG GROUP UNVEIL SOMERSBY’S GLOBAL VISUAL IDENTITY REFRESH

BORN UGLY AND CARLSBERG GROUP UNVEIL SOMERSBY’S GLOBAL VISUAL IDENTITY REFRESH

Creative change agency Born Ugly today unveils its latest collaboration with Carlsberg group, delivering a global visual identity refresh of the Somersby brand. The refresh of Somersby aims to deliver greater brand standout in a noisy marketplace, as well as help people navigate the Somersby’s portfolio, and support brand consistency across Somersby’s major markets. The refresh has […]

Denomination unveils “Mullet” – an entry ticket to the party

Denomination unveils “Mullet” – an entry ticket to the party

In a bold move that challenges the prevailing trend towards low and no-alcohol offerings, Denomination, a global leader in drinks branding, has collaborated with Fourth Wave to launch a new wine range that is anything but conventional. Dubbed “Mullet”, this hard wine caters to a daring palate, offering a robust, fruity flavour with a high […]

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

APPARTEMENT 103 CREATES WŸLD – BROCKMANS’ ULTRA PREMIUM GIN

Appartement 103, the award-winning design agency, is delighted to introduce its latest collaboration with Brockmans Gin: the launch of Brockmans Wÿld, a striking new bottle design that redefines the world of ultra-premium gin. This exceptional project is a celebration of nature’s raw beauty, captured in a bottle designed to reflect Brockmans’ innovative spirit and commitment […]

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

GORDON’S PREMIUM PINK LAUNCHES NEW ‘MIX IT UP’ MODERATION CAMPAIGN

New campaign aims to normalise moderation by empowering consumers to switch between Gordon’s Pink and Gordon’s Pink 0.0% in the same occasion Gordon’s, the world’s No.1 international gin¹, is today unveiling its new ATL campaign, ‘Mix It Up’. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, […]

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

GUINNESS LAUNCHES THE “DANCING CAN” TO BRING THE PERFECT POUR HOME

30 years after the iconic “Dancing Man” ad, Guinness introduces a playful stop-motion film to showcase its innovative Nitrosurge device and cans Guinness is inviting more people to experience the joy and communion of a perfect pint at home with its new campaign, “Dancing Can,” a modern nod to the beloved 1994 “Dancing Man” ad. […]

GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

GUARANÁ ANTARCTICA LAUNCHES FIRST EVER ORCHARD DRIVE-THRU TO SHOWCASE ITS ICE-AND-A-SLICE-OF-ORANGE RITUAL.

With the aim to promote the perfect way to consume Guaraná in its main international markets, Guaraná Antarctica, the most-popular Brazilian soft drink in the world, has just launched a one-of-a kind experience: the first Orchard Drive-Thru. During an activation held on a boiling-hot day near Lisbon, Portugal, the public was able to savor Amazonian […]

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

CAPTAIN MORGAN UNVEILS DISRUPTIVE THROUGH THE LINE CAMPAIGN TO LAUNCH NEW CAPTAIN MORGAN ORIGINAL SPICED GOLD WITH PEPSI MAX PRE-MIXED DRINK

Captain Morgan is unveiling an exciting new through the line campaign designed to raise awareness of the brand’s new ready-to-drink (RTD) cans. Created in collaboration with Pepsi MAX, the new drink brings together two greats to create one epic taste – a tagline used throughout all assets. Designed to drive excitement, the campaign will raise awareness of […]

“Feed Your Progress” BETC unveils second campaign for Danone

“Feed Your Progress” BETC unveils second campaign for Danone

BETC has launched their second campaign for client Danone after securing the partnership in 2023. Under the empowering concept of “Feed Your Progress”, the agency created a global platform for Danone’s high-protein dairy brand, YoPro, designed to inspire and fuel personal growth. The work aims to bring to life the universal insight of “progress feeds […]