Campo Viejo, the UK’s no.1 Spanish wine brand[1], is welcoming consumers into the modern Spanish way of life, by inviting them to ‘Add Some Pasión’ with its new brand positioning. The campaign shows that passion is an approach to life that makes the ordinary extraordinary, and is live now until the beginning of April across […]
New Funding Raise Follows Dry January Success – Best Trading Month Ever Nirvana, the UK’s only dedicated no/low-alcohol brewery, has embarked upon a new funding raise, shortly after its most successful trading month ever. The brewery, founded in 2016, saw its overall Dry January sales up 50% YOY, with online sales rocketing by 260%. The upwards trend has […]
Premium soft drinks business, Nuisance Drinks, are extending their range with the launch of two new flavours. The business, which began when founder, Hugo, foraged nettles (often considered a nuisance) to make drinks during lockdown, are adding to their range with the launch of their Pink Grapefruit & Basil and Rhubarb & Ginger flavours. Tapping […]
FIBE Prebiotic Soda. It’s just soda, but better This month sees the official launch of FIBE, the first to market UK functional soda range. Boasting a completely natural ingredient list, the trio of 250ml can each contain 5g of prebiotic fibre as well as the added benefits of Calcium and Vitamin C, making them great […]
YesMore, Creative Drinks Marketing Agency, produces a holistic guide to increase Instagram follower figures as its recent report reveals best practices. YesMore, Creative Drinks Marketing Agency, has released a report showcasing the fastest growing drinks brands on Instagram. Collating a year’s worth of research, spanning the past fourteen months, the report reveals the top three […]
Captain Morgan today unveils its new pack design which will begin global rollout next month, following the launch of the brand’s global ‘Spice On’ campaign in August last year. The new design builds on the Spice On campaign which celebrates the spice of Captain Morgan’s liquid and ‘spice’ as the individuality people bring to social situations. The new pack puts the quality, flavour and most importantly the spice of the liquid at the forefront of the design. The design features a bold colour palette and the addition of […]
Whittard of Chelsea, a market leader in tea, coffee, and hot chocolate, has today launched their first-ever TV commercial ahead of Mother’s Day, filmed with Team ITG. Video and photography teams from Team ITG, the technology-led, multichannel marketing activation business, produced the advert on location, while also capturing a suite of lifestyle and product photography […]
Coffee. Your humble ritual. Is bigger than you think.With the launch of its new sustainability communication, “Expect more with every cup”, NESCAFÉ Europe wants to unveil this truth to consumers: there is so much more behind a cup of coffee. Every time you enjoy a cup of NESCAFÉ Gold or NESCAFÉ Classic, you are not […]
First new global brand campaign since 2018 encourages us to elevate the everyday and to make all our moments, magnificent The latest global Tanqueray campaign invites people to Live Magnificently by actively choosing to make the moment, right now, as special as it can be. Delivering a mindset of magnificence, the campaign delivers a rallying cry […]
Lavazza and its partners unveil the ‘Learn to Dream’ mural to inspire young people in the local community to find and chase their dreams Today, leading Italian coffee brand, Lavazza, and long-term partner Arsenal unveil their project with London Metropolitan University to inspire young people in North London to dream big, with the launch of […]