Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]
The Wrexham Lager Beer Co, the oldest lager brewery in Great Britain, has today announced the relaunch of its premium pilsener to join the brand’s existing line-up of traditional lagers. The family run business has reintroduced its 4.6% ABV pilsener style lager which is brewed locally in Wrexham using its original recipe. Using premium German […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 26th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
In response to growing demand for ready-to-drink (RTD) brands, female founder Ellie Farrer has launched the UK’s freshest summer drink, NAUGHTEA, with her agency ICONIC, which she co-founded along with James Kirkham, acting as a marketing partner to accelerate the new brand’s success. Already on sale at music venue Unit 58 in Tottenham, NAUGHTEA provides […]
New campaign from Preacher helps hard seltzer drinkers have their best day in the sun Just in time for summer, High Noon, the #1 spirits brand by volume in the US (besting Tito’s again in 2023), is doubling down on its Sun’s Up creative platform and lifestyle with a new integrated national campaign from AOR […]
Raffo share Puglia’s beloved local beer and humour for the first time Raffo, the most beloved beer of Italy’s Puglia region, is sharing its positive and irreverent spirit with the rest of the country as part of a new campaign from MW Italy. The playful ad shares Raffo’s beloved local beer with the rest of […]
Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]
Pearlfisher London today announces a new collaboration for the redesign of Lucozade – a major refresh in its 97 year history, including the creation of Lucozade’s new visual identity and packaging design. The new look consolidates its ranges of Lucozade Energy and Lucozade Sport drinks under a unified masterbrand approach, enhancing its visibility and appeal […]
Lucozade and adam&eveDDB are launching a major new campaign and brand platform bringing together Lucozade’s iconic Energy and Sport drinks for the first time in the brand’s 97-year-history. The new masterbrand platform, “Bring the Energy” is a rallying call that shows how Lucozade helps people to rise to the challenge and to move with energy […]
Fast-growing No/Low Brewery Adds Two New Styles Nirvana Brewery, the UK’s original and fast-growing specialist in no/low beers, has launched two new refreshing brews to boost its line-up of lagers: a traditional Bavarian Hefeweizen (wheat beer – 0.3% ABV) and a cloudy lemon lager (0.2% ABV). The duo represent a significant foray by the brewery […]