Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]
Boundless Brand Design have partnered with Royal Salute and illustrator, Yunshu Li to create a stunning new limited-edition design for this year’s 21-Year-Old Lunar New Year Edition. This design marks the fourth design Boundless Brand Design have created for the Lunar New Year series, in partnership with a carefully selected & talented illustrator. This year’s […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]
Nirvana, the first dedicated no/low brewery in the UK, has launched its first-ever crowdfunding campaign via Seedrs and also hired a new Head Brewer. The crowdfunder, launching 1st February, follows the success of a private raise of £750,000.00 in 2023 and a 16% YOY increase in annual revenue, with a staggering 43% rise in December. Nirvana, […]
Coca-Cola will temporarily remove labels from Sprite and Sprite Zero on-the-go bottles this January in a limited trial of “label-less” packaging. The pilot will see labels temporarily removed from single 500ml Sprite and Sprite Zero bottles and replaced with an embossed logo on the front of the pack. Laser-engraved product and nutritional information will appear […]
Sushi on the go restaurant targeting four new sites this year in line with five-year growth plan Family investment office firm, Middleton Enterprises, with offices in London and Newcastle, today announced its second round of funding into SushiDog, the fast growing quick service restaurant chain that offers customers a menu of Sushi rolls, bowls and salads. […]
SIG provides Mupy with packaging for better Mupy, a reference brand for soy drinks with fruit juice, and SIG, a leading solutions provider of packaging for better, recently signed a partnership for SIG to provide carton packs and filling services to Mupy via a copacker. Mupy is projecting growth for the coming years and packaging […]
Brazilian pastel on the outside. Portuguese Pastel on the inside If you’ve been to Portugal, you’ll very likely have tried the world-famous egg-custard pastry ‘Pastel de Belém’, also known as ‘Pastel de Natas.’ If you´ve been to Brazil, you’ll very likely have tried Guaraná Antarctica, Brazil’s very own, original soda, and one of the most […]
This February 8th, a handful of the beer industry’s leading players are coming together to launch Fusion Pale Ale, a keg-only 5.1% Pale Ale, to encourage people back into pubs and bars. The beer is a result of a cross-supplier collaboration – between renowned Manchester-based brewery Track Brewing Co., the world’s largest 100% grower-owned hop […]
Climate change is rapidly shrinking wine-growing regions worldwide. According to a study, a global temperature increase of just 2°C could render 56%* of current growing regions unusable. Without action, many of your favourite wines could go extinct. Here’s how one winery is working to save them. Boutique Australian winery Ampersand Estates, with help from the Wildlife […]