Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]
19 Crimes, in collaboration with Denomination, gets a modern refresh without losing its rebellious spirit. Launched over a decade ago, 19 Crimes disrupted the wine market with its unique approach. However, to maintain its shelf presence and appeal to the evolving preferences of younger adult consumers, the original design needed a refresh. Denomination has masterfully […]
Creative agency Squad has worked with JW Lees to develop Founder’s Hall, which is now officially open. Sitting on Albert Square, Founder’s Hall is in an iconic spot in the shadow of Manchester’s Neo-Gothic Town Hall. The unique space is a testament to JW Lees’ past, present and future. It’s a story of tradition, innovation […]
Creative brand-design agency Bloom partners with soft drinks giant to add punch to its sugar-free Tango Editions lineup With the ongoing triumph of Tango’s rotational flavour series Tango Editions, Britvic has introduced its newest Edition Tango Mango, which is available in stores for just one year from this month. Bloom has collaborated with Britvic on […]
This new “Fun in a Bottle” campaign, created by agency of record McGarrah Jessee, is scheduled to debut Thursday, 2/22 during the Los Angeles Lakers and Golden State Warriors NBA broadcast on TNT. Directed by Jessica Batson with production partner Dreamboat Productions, the spot features music by Spencer Ludwig, a Latin Grammy winning and Grammy […]
The pioneer of British premium lager, Freedom Brewery, has announced a new contract brewing service enabling growing producers to meet any increase in demand through a trusted resource. Having recently invested more than £2 million into its production facilities, Freedom Brewery is offering its industry expertise to other brewers to brew, bottle, can and keg […]
Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
To take timely advantage of the desire for all-things chocolate – with Easter fast-approaching – Nirvana Brewery has launched a Chocolate Porter (0.5% ABV). It’s the brewery’s first new beer since the appointment of James Rabagliati as Head Brewer – and follows Nirvana re-releasing its original London Porter late last year. The rich, dark, velvety […]
Salford-based brewer and pub retailer Hydes has committed to a multi-million, seven-figure investment programme across its pub estate throughout the remainder of 2024. The family-owned independent business, which marked its 160th anniversary last year, will begin the investment programme with a refurbishment of its award-winning pub and boutique hotel, The Abel Heywood, based in Manchester’s […]