Deep Eddy Vodka Launches “Fun In a Bottle” Creative Campaign via NBA Tonight

This new “Fun in a Bottle” campaign, created by agency of record McGarrah Jessee, is scheduled to debut Thursday, 2/22 during the Los Angeles Lakers and Golden State Warriors NBA broadcast on TNT.

Directed by Jessica Batson with production partner Dreamboat Productions, the spot features music by Spencer Ludwig, a Latin Grammy winning and Grammy performing trumpeter, songwriter, producer, DJ and musical director.

This campaign highlights Deep Eddy Vodkas brand platform “Vodka is for Fun” and it comes in bottles in several refreshing flavors – including Original, Lemon, Lime and Ruby Red – with only real ingredients. Funny enough, little ships are also made in bottles too. But they aren’t fun. So we made fun inside the Deep Eddy Vodka bottles.

Client: Deep Eddy Vodka

Campaign: Fun In A Bottle

Brand: Deep Eddy Vodka

  • Chief Marketing Officer: Matt Blevins
  • VP: Hannah Venhoff
  • Senior Brand Manager: Julie Cole
  • Brand Manager: Kathryn Finn

Agency: McGarrah Jessee (McJ)

  • CCO: Tim Roan
  • Creative Director (Design): Howard Shows
  • Sr. Copywriter: Bryson Schmidt
  • Sr. Art Director: Ben Estus
  • Executive Producer: Laura Busino
  • Sr. Producer: Jon Buss
  • Strategy Director: AJ Hickcox
  • Sr. Strategy: Meredith Makhoul
  • Group Brand Director: Lauren Heffern
  • Brand Supervisor: Brooke Jocson
  • Project Management: Josh DeFord

Production: Dreamboat

  • Director: Jessica Batson
  • Executive Producer: Peter Williams, Kipp Norman, KC Norman
  • Producer: Emily Weinstein
  • Associate Producer: Analu Moscoso

Post Production: Assembly

  • Editorial: Editbar
  • Executive Producer: Phoebe Cole 
  • Post Producer: Kat Hardman
  • Editor: Reuter
  • Assistant Editors: Charlie Sears, Joél Delgado
  • Color: Assembly
  • Color Producer: Veronica Webb
  • Senior Colorist: Maria Carretero
  • Color Assist: Jose Font 
  • VFX: Assembly
  • VFX Producer: Mariette Amici
  • VFX Lead: Sal Wilson
  • VFX Artists: Jeff Kyle, Yachan Yuan, Ryan Rinaldi
  • Audio: Lime Studios
  • Executive Producer: Susie Boyajan
  • Producer: Cassie Underwood
  • Assistant Mixer: Klaudia Bennett

Source: McGarrah Jessee

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