WMH&I has unveiled a new identity for premium vodka brand NEFT ahead of an ambitious drive to expand its customer base beyond the US and Nigeria, currently NEFT’s two biggest markets. This October at London Cocktail Week, the UK will be the first market to experience NEFT’s new brand world, which is based around “The […]
As part of the launch of the brand’s new campaign, the singer will perform in “Bossa Nova: The Greatest Night,” six decades after the historic concert that celebrated Brazilian music without her in the lineup On October 8th, the stage at Carnegie Hall will be host to one of the brightest stars in Brazilian music […]
Most Wanted Wines is launching their second Most Wanted Collective’; a series of limited edition labels for three of their most popular wines designed by artists from lesser-represented communities celebrating diversity through creativity. After an incredibly successful launch of Collective 1.0 in October 2021, which featured labels created by 5 incredibly talented artists, the brand […]
Torino Distillati (previously Seagram Italia) Master Distiller Denis Muni, the much revered and lauded figure in the drinks industry, sadly passed away this week following a battle with cancer. Denis leaves behind his wife, son and the raft of friendships he had nurtured over the course of a successful 30-year career in the drinks industry. At […]
Creative agency Episode Two have redesigned the packaging for milk alternative brand Koko, to help re-establish their category leader position. With the dairy-free milk market growing steadily by 36% in the last three years*, it’s more important than ever to be seen on the shelf if you want your product to end up in someone’s […]
La Quintinye Vermouth Royal and Nouaison Gin, two brands within the portfolio of Maison Villevert. created by Jean-Sébastien Robicquet, founder and CEO of Maison Villevert, are launching a global fundraising initiative across 20 countries to raise money for the non-profit organisation Wine To Water. The aim is to mobilize the world of bar and mixology to raise money via tip donations, […]
STORMBRANDS has created a vibrant new brand and packaging system for Tropicana’s latest range of real fruit drinks for youngsters: Tropicana Kids Smoothies. The global agency has partnered with Tropicana for over five years, working as a strategic brand-design collaborator. Tropicana approached STORMBRANDS with its latest brief because it wanted to develop a fun, reassuring […]
Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]
Guinness 0 Non-Alcoholic Draught from the world’s leading stout, has officially made its way into Canada, featuring the same beautifully smooth taste, perfectly balanced flavour, and unique dark colour that is unmistakably Guinness. To celebrate this momentous occasion, Guinness invites Canadians to enjoy a can of Guinness 0 Non-Alcoholic Draught through unexpected means — a […]
Multi-Channel Ad Campaign Launched Six months on from its successful brand refresh, Nomadic is launching a multi-channel advertising campaign, entitled ‘Ready When You Are’ – a nod to the company’s range of nourishing convenience products and the busy, hardworking, people who consume them. Using Nomadic’s now ‘signature’ chevrons, the campaign reflects the dynamism of its […]