New Gordon’s Spritz Edition takes centre stage with ASMR style campaign created by electronic duo ROYA Gordon’s, the world’s No.1 international gin, is today unveiling its latest marketing campaign ‘Make It Pop’ across BVOD, SVOD, OOH and digital channels to support the launch of Gordon’s Spritz Edition – a new alcoholic drink made with Gin, elderflower, lime […]
Heineken Laos has launched a comprehensive brand and packaging refresh of Namkhong, the mainstream beer brand in Laos. Designed by Lonsdale Asia, the work aims to reposition the beer towards a younger, urban audience with a confident new look anchored in the Lao spirit of “sabai sabai”: comfortable, relaxed, and joyfully at ease. Historically more […]
Intertype Studio were briefed by Olipop to partner with Paramount to launch a new flavour of soda, and create a SpongeBob edition to coincide with the release of the new SpongeBob Search For Squarepants movie, placing Olipop at the heart of this cultural moment and growing brand awareness with a huge new fan base. We […]
In a major shift for Castel Frères, France’s largest wine producer, the wine group has launched its first no-alcohol wine range, available in France, the UK, Japan and China. The new brand, Néphalia, was created by international branding and design agency Lonsdale, including naming, identity, communications strategy, press and outdoor advertising and packaging. A global brand with […]
Global brand consultancy bluemarlin and Maltese beverage corporation Simonds Farsons Cisk have launched Kinnie Rumba – a bold, rhythmic expression of the much-loved soft drink Kinnie – building on the brand’s growing presence in the alcoholic beverage space. As long-standing brand guardians of Kinnie, the bittersweet orange-flavoured beverage, bluemarlin has once again demonstrated the brand’s flexibility and […]
Cold-pressed juice company Daily Dose has revealed a rebrand, designed to better reflect its core philosophy: the juice, the whole juice, and nothing but the juice. Refusing to settle for anything less than pure, authentic flavour, the brand’s new look is a confident statement of its values of quality, care, and sustainability. The new visual identity, created […]
Launching with Global Brand Ambassador and F1 driver, Charles Leclerc ahead of the Singapore Grand Prix, Chivas Regal Crystalgold is a crystal-clear, ultra-smooth spirit offering mixability, craft and flavour. Luxury Scotch whisky brand, Chivas Regal today announces the global launch of its groundbreaking spirit innovation, Chivas Regal Crystalgold – defying what you think you know […]
Premium Pie Maker Higgidy to Serve Up Pies and Sides in London Pub Takeover Higgidy, the maker of delicious Pies, is opening a Pub, “The Higgidy Arms” – a dedicated pub for pies lovers – for one day only, at lunchtime on Thursday October 23rd. ‘The Higgidy Arms’ will offer hungry lunchtime diners the chance […]
Start-ups and SMEs can only succeed if supported by learned voices within the food and drink arena. For all their outer confidence and ‘take on the world’ bravado, no-one under-estimates the multi-layered ‘plate spinning’ complexity a new entrant faces carving out a distinct niche and standing one’s ground in the face of fast response brand rivals […]
Fred & Farid Shanghai’s “Barely Noticeable Promotions” Rewards Attentive Consumers Through NFC-Enabled Street Posters Budweiser China has launched an unconventional campaign that transforms a minor packaging change into an interactive consumer experience. The brand’s “Barely Noticeable Promotions” campaign highlights a subtle shift to a deeper red shade through discovery-based street marketing, challenging traditional approaches in […]