Molson Coors Beverage Company has appointed Hannah Norbury as its new marketing director for Western Europe. Hannah joins from food and beverage company Suntory Beverage & Food GB&I, the owner of drinks brands including Lucozade, Orangina and Ribena, and was previously head of marketing at GlaxoSmithKline. Hannah will sit on Molson Coors’ regional leadership team […]
SET TO BE THE WORLD’S LARGEST MASS PARTICIPATION A.I. ART EVENT – A GLOBAL CELEBRATION OF CREATIVITY IN PARTNERSHIP WITH THE DESIGN MUSEUM, LONDON AND CHELSEA FACTORY, NEW YORK Launching on World Creativity Day, 21st April 2023, at the Design Museum in London before travelling to Chelsea Factory in New York in May, Bombay Sapphire and Baz Luhrmann […]
Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
SEVEN BRO7HERS BREWING CO is launching two fruit beers into ALDI stores this Summer. The Salford-based brewery will hit shelves across the UK in early April with a Watermelon Wheat Beer and Passion Fruit Pale– both popular beers have been adapted and branded exclusively for the retailer. Sold in a 440ml cans, the two cans […]
Brook37 is on a mission to elevate America’s perception of tea from much more than just a ‘sweet iced’ or ‘health’ drink. Founded by female philanthropist and entrepreneur Mou Dasgupta, their high-quality tea, fresh from the finest tea gardens of India is perfect for celebrating any drinking occasion. We created their brand identity and packaging, […]
Is a good cup of coffee good enough? Brand design studio Without has challenged the perception of profit with the launch of Social Impact Coffee, a new specialty roastery that believes every cup of coffee shouldn’t just taste good, but do good. With people seeking purpose-driven brands, while wise to greenwashing and the platitudes of […]
Today, Danish beer brand Carlsberg is launching a new multi-million-pound campaign to share the story of the Carlsberg Foundations with UK consumers for the first time – showing there is more to the well-known brand than meets the eye. Featuring long-time Carlsberg brand ambassador Mads Mikkelsen, the campaign explores the work of the Foundations, which […]
Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]
Leading brand design agency, Lewis Moberly, has created the structural and graphic design for The Glenrothes 42-Year-Old whisky of which only 1134 bottles will be available worldwide. The 42 design sets a distinctive benchmark for prestige whisky combining vibrant colour, unusual materials and traditional craft to create a bold, elegant design. The Lewis Moberly design […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]