Beck’s unveils its ground-breaking beer, from recipe to name design and 360 campaign – every detail made with artificial intelligence. In celebration of Beck’s 150-year milestone, the brewery is conducting an experiment with the latest pioneering technology – AI. Harnessing its ability to collate years of human expertise, craft and creativity, Becks has produced the […]
SEVEN BRO7HERS BREWING CO is launching two fruit beers into ALDI stores this Summer. The Salford-based brewery will hit shelves across the UK in early April with a Watermelon Wheat Beer and Passion Fruit Pale– both popular beers have been adapted and branded exclusively for the retailer. Sold in a 440ml cans, the two cans […]
Brook37 is on a mission to elevate America’s perception of tea from much more than just a ‘sweet iced’ or ‘health’ drink. Founded by female philanthropist and entrepreneur Mou Dasgupta, their high-quality tea, fresh from the finest tea gardens of India is perfect for celebrating any drinking occasion. We created their brand identity and packaging, […]
Is a good cup of coffee good enough? Brand design studio Without has challenged the perception of profit with the launch of Social Impact Coffee, a new specialty roastery that believes every cup of coffee shouldn’t just taste good, but do good. With people seeking purpose-driven brands, while wise to greenwashing and the platitudes of […]
Today, Danish beer brand Carlsberg is launching a new multi-million-pound campaign to share the story of the Carlsberg Foundations with UK consumers for the first time – showing there is more to the well-known brand than meets the eye. Featuring long-time Carlsberg brand ambassador Mads Mikkelsen, the campaign explores the work of the Foundations, which […]
Creative agency Impero launches ‘Arrive Like a Local’ Global Travel Retail (GTR) activation for Irish whisky brand Jameson; its first campaign since being appointed by the Pernod Ricard owned brand. The 360 campaign is now live in airports across 18 markets. Briefed to cement Jameson’s position as a global leading brand, Impero created and implemented […]
Leading brand design agency, Lewis Moberly, has created the structural and graphic design for The Glenrothes 42-Year-Old whisky of which only 1134 bottles will be available worldwide. The 42 design sets a distinctive benchmark for prestige whisky combining vibrant colour, unusual materials and traditional craft to create a bold, elegant design. The Lewis Moberly design […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]
The new selection box by the award-winning Fairtrade tea brand includes its best-selling Mood Infusions Clipper Teas, the pioneering Fairtrade teamaker and winner of more than 68 Great Taste Awards, is launching a new Organic Gift Box Selection. The box is comprised of 45 specially selected envelopes featuring Clipper Teas signature designs. Each teabag is […]
As anticipation builds for St. Patrick’s Day and celebrations kick off across Ireland, Guinness 0.0 has launched its biggest ever responsible drinking campaign, to encourage people to ‘Make it a St. Patrick’s Day to Remember’. Created with AMV BBDO, the campaign has been developed to communicate a message of moderation, and to encourage consumers to […]