Mexican energy drink Gladiator has created a can that it claims can also act as a “Flash Drive”. If you’re wondering quite how this is possible, while the “Gladiator USB can” is not exactly a USB, it does feature a packaging innovation that gives the user storage when they need it. Users are directed to […]
One normally thinks of concrete as a material used in construction, but Hungarian design team Remember The Lion has used this unlikely material to coat the surface of beer bottles. During a house renovation, these designers dipped a bottle into some leftover cement, which left an interesting surface when dried. Since then, the collective has […]
Alcohol Justice joined with the Los Angeles Coalition to Ban Alcohol Ads on Public Property today to thank the L.A. City Public Safety Committee and its Chair Mitchell Englander for moving to create an ordinance to ban alcohol ads from L.A. city-owned or controlled property. The motion had been held-up in the committee since the […]
This summer, San Francisco-based SKYY Vodka, the number-one premium vodka made in America, will launch an exclusive and stylish SKYY Vodka American Beauty Bottle designed by popular US contemporary swimwear line L*SPACE Swim. Available for a limited time during the summer months and perfect for celebrating the Fourth of July, the iconic cobalt SKYY Vodka […]
Coors Light is on a mission to refresh the most people this summer and is pulling out all the stops to do it. Whether delivered by beer vending machine or dog sled, Coors Light is using cool and unexpected ways to arm as many legal-drinking-age consumers as possible with the World’s Most Refreshing Beer. It […]
[evp_embed_video url=”https://www.fabnews.live/wp-content/uploads/2013/05/61715_0521.mov”] BACARDÍ, the world’s best-selling and most awarded rum, launches a new marketing campaign, “Vivimos,” in celebration of the brand’s storied origins in Cuba. A pioneer in rum-making and key player in Cuba’s fight for independence starting in the late 1800s, BACARDÍ rum’s founder Don Facundo Bacardí Massó and other revolutionary family members […]
A newly launched consumer education campaign called Be Berry Aware is helping consumers identify high quality cranberry juices that pack the nutritional benefits they have come to expect from this flavorful beverage. Most people know that cranberries have a multitude of health benefits, but many consumers don’t know which cranberry juices actually have a significant […]
ITO EN announces the launch of their TEAS’ TEA Summer Promotion “GET #TEAFRESHED,” an Instagram/Pinterest powered campaign encouraging consumers to share photos of their refreshing TEAS’ TEA summer moments to win a trip to Australia and a VIP Tour of the ITO EN Tea Farms. The promotion will kick-off before Memorial Day on May 24 […]
A report into social video marketing has found that the alcohol industry is failing to adequately optimise content for the social web, with 97 per cent of ad shares in the last quarter coming from four adverts alone. The report from Unruly – Untapped Potential, The State of Sharing in the Alcohol Sector – found […]
Diageo is looking to expand its roster with a search for an advertising agency to handle its vodka brand Cîroc. The drinks giant has approached a number of agencies directly to invite them to pitch for the business. Cîroc is positioned as an ultra-premium brand. Cîroc has not spent recently on advertising, according to Nielsen. […]