Artem SFX – the award-winning physical special effects company – received a brief to create props and effects for a series of three TV commercials for Carling Brewery’s “Refreshingly Perfect” campaign. The Artem team, headed up by Alex Phillips, worked on three separate adverts: an extreme underwater apple bobbing event, a heroic catch for a […]
An innovative spirit, made with a unique blend of top-shelf vodka, pineapple, coconut and Moscato, SMOKE Liqueur blends two of the most popular trends in the spirits industry today – Ready-To-Drink cocktails and Moscato, the fastest growing wine category in the United States. Combining the finest ingredients, this extraordinary liqueur has a rich heritage fusing […]
To attract more customers from bigger, more established coffee chains, Taiwanese coffee chain Let’s Café decided to print its customers’ faces on their lattes. Using a special coffee printer, customers could upload their photos to the machine, and the printer will instantly reproduce their image using cocoa powder. Are latte portraits the future of coffee?
Designed by advertising agency BBDO Dusseldorf, this new German campaign for Pepsi cleverly hides the familiar logo amid a web of blood vessels. The advertisement eschews text and huge logos to sell the product, instead relying on Pepsi’s brand colors and the beautiful art to catch one’s attention.
A twist-off, resealable wine cork, which doesn’t need a corkscrew, is set to be brought to market. The Helix twistable cork has been developed by Portuguese cork stopper producer Amorim, which has worked with US wine packaging company O-I for four years on the project. The Helix design features a twistable cork stopper, which fits […]
From now on, vinyl enthusiasts might have to start drinking Beck’s beer simply as a matter of principle. The German brewery, celebrating its 140th birthday this year, has long been lauded for its pale lager. But the company recently decided to pay homage to a different kind of tradition after noticing the similarities between the […]
In an effort to spread smiles across the globe, Coca-Cola teamed up with Ogilvy & Mather New York and Pysop to create ‘The Wearable Movie’. An animated short clip was created, but to share the joy, the soda brand got its fans and other employees involved—and each of the animation’s frames was printed on a […]
A very special brew is quenching the thirst of visitors and walkers in the Lake District thanks to an innovative Visitor Giving idea devised by responsible tourism organisation, Nurture Lakeland, and Cumbrian brewer, Jennings. ‘Nurture Lakeland Ale’ is a tipple differing from any other pint pulled in Cumbria, as 5 pence per pint is donated […]
In a clever combination of astronomy and advertising, beer brand Corona installed a fun billboard in New York City that cleverly turns the moon into a lime wedge. On certain nights of the month—from certain angles—the crescent moon would align itself with the billboard, making it look like a piece of lime resting on a […]
Budweiser, the official beer sponsor of the FIFA Confederations Cup Brazil 2013 and 2014 FIFA World Cup Brazil, kicked off the FIFA Man of the Match, presented by Budweiser, by unveiling a newly designed trophy in Rio to commemorate the start of the FIFA Confederations Cup. Presented during every match of the FIFA Confederations Cup […]