A very special brew is quenching the thirst of visitors and walkers in the Lake District thanks to an innovative Visitor Giving idea devised by responsible tourism organisation, Nurture Lakeland, and Cumbrian brewer, Jennings.
‘Nurture Lakeland Ale’ is a tipple differing from any other pint pulled in Cumbria, as 5 pence per pint is donated to Nurture Lakeland.
This money will provide vital funds to help to care for the natural environment in Cumbria through project carried out by Nurture Lakeland, leading to the ale being christened ‘the pint that protects’.
‘Nurture Lakeland Ale’ is an amber ale with a 3.8% ABV. It is a full bitter-tasting beer, which brings out the flavour of the malt and hops and blends these with fruity overtones.
This special fundraising ale is currently stocked in 32 Jennings’ outlets. Although the majority are within its heartland of Cumbria, ‘the pint that protects’ is also on tap in Formby, Liverpool, St Helen’s and Fleetwood.
It was launched at the Lake District National Park Visitor Centre at Brockhole, by the Chair of Nurture Lakeland, Nick Lancaster of the Langdale Estate, Jennings’ Business Development Manager, Andrew McClure, the CEO of the Lake District National Park, Richard Leafe and Nurture Lakeland’s Fundraising Development Officer, Ruth Kirk.
Nurture Lakeland’s Fundraising Development Officer, Ruth Kirk, said: “Nurture Lakeland Ale is the first drink that we have raising money for our conservation projects through a Visit Give Protect scheme. We were delighted when Jennings offered to create this fundraising ale and hope that we can encourage many hoteliers and caterers to stock this special brew”.