PB Creative has designed the branding and packaging for new milk drink Wing-Co, featuring a mustachioed ‘wingman’ character. The consultancy was appointed by Wing-Co parent brand Arla at the end of last year following a recommendation from a previous client. It developed the name, tone of voice and visual identity for Wing-Co, a high-protein drink […]
Jägermeister, the seventh largest selling premium spirit in the world, has a storied history behind the bar, but summer 2013 marks the renowned drink’s foray into the culinary world. The German liqueur will showcase its bold flavor through a partnership with celebrity chef and TV judge Chris Santos with tasting events, Jägermeister-infused summer BBQ recipes and […]
Sweet Leaf Tea, a brand known for its organic teas and beverages, has officially launched the Be Sweet Out There campaign promoting random acts of sweetness nationwide. Things kicked off in New York City with the successful “Be Sweet New York City” event attended by 28,000 people. Sweet Leaf Tea will continue to spread the […]
Inspired by Sir Isaac Newton, Redd’s Apple Ale’s advertising has demonstrated that some of humanity’s greatest breakthroughs come thanks to the impact of an apple. Now that proposition is coming to life in an extreme way. Redd’s Apple Ale announces the Redd’s Apple Launcher, a high-powered, robotic apple cannon that can be shot using the magic of […]
London’s gin revival has forced the capital’s experts out of hiding but how many really know their Gordon’s from their Aviation? 214 Bermondsey aims to find out and has set a challenge so tough that even those who consider themselves gin connoisseurs should forget everything they think they know and prepare to start again. The […]
If sharing fluids strikes you as icky, Coca-Cola’s shareable can may be just the thing. A simple twist and the 330-millilitre can splits in half, one for you and one for a friend. Ideally, you should only do this with one buddy, as the can doesn’t multiply any further. The idea of this shareable can […]
After beating out the rest of the country, Calgary-resident Franz Swinton recently competed in the second ever Bombay Sapphire World’s Most Imaginative Bartender competition. The contest brought together the top mixologists worldwide to not only challenge them, but also support them on their journey to becoming the most imaginative bartenders in the world. The competition […]
How much is a Facebook Like worth? To you, probably nothing, with updates or comments receiving numerous Likes making no difference to your life. For brands, it’s different. Each Facebook Like is another notch on the bedpost, with a real person having publicly stated that they like this company so much they don’t care who […]
The Healthy Weight Commitment Foundation (HWCF) today announced that America’s top food and beverage companies have exceeded their goal of reducing 1.5 trillion calories in the marketplace in the United States. This announcement comes three years after a 2010 commitment by the HWCF, and its 16 food and beverage corporate partners, to the First Lady’s […]
evian Natural Spring Water continues to celebrate the inner baby inside each of us. The brand follows its viral ad sensation, “Baby and Me”, with a fun, new mobile app. The new Baby & Me application from evian allows the user to meet their inner baby!! evian’s “Baby” campaign released its latest viral video, “Baby & […]