Pernod Ricard has signalled it is preparing a major push to reach more drinkers through humour and create excitement in wine after increased marketing spend in its last financial year buoyed a poor performance in Western Europe. The Absolut maker revealed a “stability” in consumer spending in its core markets for the year to 30 […]
PepsiCo Beverages Italy, has selected Rexam‘s Fusion aluminum bottle as its pack of choice for their limited edition Pepsi Beyoncé bottle. Chosen for its stand out shape and the graphic potential available from Rexam’s high definition printing, the Fusion aluminum bottle encapsulates the global partnership between PepsiCo and Beyoncé, and Pepsi’s close association with the […]
More than 15 emerging artists transformed Divisadero Street (between Hayes and Grove) into a public interactive art exhibit as part of Absolute’s Open Canvas initiative. From coast to coast, Absolute is inspiring creative risk-taking by collaborating with, and empowering, local artists to transform entire street blocks into art pieces. The initiative first launched in Williamsburg, Brooklyn, […]
A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]
BrandOpus has designed the branding and packaging for Twinings tea brand’s new Signature Blends range. The consultancy describes the range, which comprises 14 teas, as ‘super-premium’ and representing ‘the pinnacle of teas and infusions’. A gold version of the Twinings master brand logo is used throughout the branding and packaging, with each variant represented by […]
Almost two-thirds (57 percent) of Americans say they’re trying to get more protein in their diet, but most people underestimate the importance of both getting protein at breakfast and the protein prowess of one of breakfast’s most popular staples: milk. An 8-oz. glass of milk has 8 grams of high-quality protein, which is more protein […]
When design firm Force And Form was commissioned to create a unique brand for a new distillery in Seattle’s SODO district, they decided to inject a little bit of mythology into its identity. Inspired by an old British legend of how Hellhounds wreaked havoc in villages, howling three times before dragging party-goers to the underworld, […]
Heineken is beginning to test crowd sourced ideas for products designed for older drinkers, such as bottle shapes and beer recipes as it looks to innovation to offset ongoing declines in Western Europe. The brewer is to consult consumers and beer experts on three ideas – a range of beers containing iron, a new bottle […]
Moët & Chandon, the champagne of success and glamour since 1743, celebrated its momentous 270th anniversary with a stylish celebration in New York City. Hosted by global icon and Moët & Chandon brand ambassador Roger Federer, the fête at Chelsea Piers attracted international stylemakers to toast the world’s most-loved champagne, including singer-songwriter Emeli Sandé, DJ […]
To launch the new Coca-Cola Mini bottle in Israel, Gefen Team decided to introduce it to consumers using someone they are very familiar with… themselves. The team created 3D printed mini figurines of consumers – their own little doll, which looks exactly like them, only in mini. Using the latest in 360° scanning and 3D […]