Bud Light Platinum today announced a new partnership with entertainment superstar Justin Timberlake to provide creative, musical and cultural curation for the brand. “Bud Light Platinum brings a refined, discerning aesthetic to beer that plays well with what I’m doing,” said Timberlake. “I’m looking forward to not only being a part of the creative process, […]
At Food and Beverage News we keep a watchful eye on our industry. So it’s only natural that we develop an opinion of certain aspects of the sector, and now we have decided to share these opinions with you our reader, in a new segment – TOP 5 That Thrive. Every bi-monthly, we will present […]
The Scotch whiskey sector has not only survived the global downturn, it has prospered, a recently-published just-drinks/IWSR report has concluded. Dubbing the last decade a “golden period” for Scotch whiskey, the just-drinks/IWSR ‘Global market review of blended and single malt Scotch whiskey – forecasts to 2017’ report finds that, between 2002 and 2011, the global […]
Wilson Daniels, one of the industry’s leading wine marketers and importers, announced its exclusive partnership with Presqu’ile Winery. Presqu’ile is currently being launched into targeted markets in phases throughout 2013. The Santa Maria winery joins Wilson Daniels ‘ distinctive portfolio with some of the most compelling hand-crafted Pinot Noir, Chardonnay and Sauvignon Blanc in California. […]
Step aside coffee, energy drinks are taking over! About half of all adults have tried them, and about half of all teenagers and young adults drink them regularly. In fact, energy drink sales in the United States reached more than $10 billion in 2012 – and that number is only growing. But many questions still […]
US-based consultancy McLean Design has created packaging designs for new energy drink Popeye, based on a vintage comic-book style. The Popeye energy drink is launching in the US market, and is produced in California. McLean Design, which is also based in the state, was tasked with developing its packaging. The consultancy developed a comic-strip look […]
After a great launch success in the Southern California market, OM spirits heads North to bring their certified organic, sustainable ready-to-pour cocktails to the Bay area. Crafted by mixology consultant Natalie Bovis in 2012, the spirits use lush, exotic, and extraordinary ingredient combinations. Each designed with a brilliant flavor profile and an eye toward sustainability […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Daniel’s calibre to Chair the Jury. Daniel as a Creative and Daniel as a Leader is as […]
Women all around the world its time for your 11:30am break time again, as a blast from the past made his return. The new Diet Coke Man will take centre stage in 2013, as Diet Coke celebrates its milestone 30th Anniversary. After releasing a teaser last week, the company have now launched the first ad […]
Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]