San Francisco-based branding and design agency Voicebox Creative has announced its packaging redesign for Dole‘s line of chilled 100% fruit juices. With a modernized visual identity, the updated branding celebrates the juice company’s storied heritage of farm-fresh produce while strengthening its presence in an increasingly crowded juice aisle. Dole tasked Voicebox with a refresh that […]
Global strategic branding studio Robot Food has unveiled a sophisticated new identity for Co-op‘s premium-tier ‘Irresistible’ spirits and cider range. The redesign champions own-brand as a desirable choice, equipping each product with a unique story and a distinctive visual style to compete with leading brands in their respective categories. Building on a successful ten year […]
This November, whisky lovers and industry insiders will gather at Christ Church Spitalfields for The World Whisky Experience hosted by IWSC —a curated exploration of the most highly awarded whiskies from around the globe. Drawing on the latest International Wine & Spirit Competition (IWSC) results, the event brings together over 200 drams, from iconic Scotch […]
Today, Coro’s fruit juice brand Suntop, in partnership with the global leader in connected packaging, Appetite Creative, has launched a new connected packaging experience to kick off the back to school season with fun prizes and rewards for its new ‘Mega Back to School 2025’ campaign. The campaign aims to develop a fun, engaging instant […]
Double Dry-Hopped Pale Ale ‘Buttercup’ Launched Fresh from its IPA scooping Gold and Country Award Winner in the World Beer Awards, Nirvana has introduced ‘Buttercup’ – a double dry-hopped pale ale and its second limited edition beer of 2025. Buttercup (0.5% ABV) is available in both 330ml cans and in 30l keg and follows the […]
“Lovely Day for a Guinness” features fans from all 20 Premier League clubs and shines a light on the shared loved and devotion that connects football communities around the world With the opening weekend of the 2025/26 Premier League season, Guinness has unveiled its largest community-driven sports campaign, marking its second season as Official Beer and Official […]
Creative agency, BrandMe, introduce a new packaging design for Thompson’s collection of fruit and herbal teas that brings modernity, cohesion and shelf-appeal to the much-loved family brand. BrandMe’s challenge was to communicate the flavour, quality, and care that have defined Thompson’s for over 120 years, while meeting growing expectations around wellness and modern design. The […]
B&B studio has worked with The REAL Co. on a refresh of its REAL brand identity and packaging design, empowering the brand’s ambition to become the definitive alcohol-free choice for modern wine drinkers. The new design brings greater clarity and credibility across the range, combining a simplified system with meaningful messaging and a more considered […]
Somersby, part of the Carlsberg Group, is highlighting moments of ‘adult bullshit’ and calling out the absurdity of modern adult life as part of a new global brand positioning across its social channels. The work has been led by Carlsberg Group’s global social media agency of record, We Are Social. Somersby is launching three repeat […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]