Smirnoff unveiled the brand’s first global campaign in over twenty-five years. “Infamous Since 1864” is an evocative homage to the colourful 155 year history of Smirnoff and the extraordinary events that led to it becoming the World’s No. 1 Vodka, enjoyed in more than 130 countries around the world today. Directed by Rupert Sanders, known for his award-winning commercial […]
Global youth marketing agency Campus Group announced the launch of this year’s Jägermeister Student Brand Ambassador (SBA) campaign to promote both new and existing products. Running until August 2020, the campaign will target 18-21-year-olds in eight major cities across the UK – Birmingham, Brighton, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester. Campus Group will be […]
Old Speckled Hen, one of the UK’s premium ale, has gone back to its advertising roots and given Henry the Fox a modern twist. Created by independent creative agency isobel and its newly formed comedy department, the new brand campaign features a fresh version of Henry, making interesting and amusing observations about the world around […]
Hennessy, one of the world’s best-selling Cognac, and global artist Maluma announce a new formal partnership in time for Hispanic Heritage Month, bringing to life the spirit of the brand’s “Never stop. Never settle.” mantra for Latinx audiences. Embracing the music industry has always been part of Hennessy’s DNA, recognising creative minds who blend a […]
Creative agency, Space, has created a new advertising campaign to promote the launch of Glenfiddich Grand Cru across the USA. The campaign features print and digital ads as well as major out-of-home executions focused on Los Angeles and New York City. Glenfiddich Grand Cru is a new whisky from the world’s most awarded single malt […]
To help achieve its goal of becoming the UK’s lowest carbon footprint drinks brand by 2022, start-up DRINKS3 (Drinks Cubed) has launched its new premium mineral water in SIG’s unique combidome carton bottle with SIGNATURE packaging material. WATER3 (Water Cubed) is a pure mineral water product sourced from the valleys of Lower Saxony in Germany. […]
Ziggurat, Greene King’s long-term strategic brand partner, has rebranded its flagship beer, Greene King IPA, the nation’s favourite IPA. The new branding is a confident change, going back to the brands original roots. First brewed in 1928, the new identity celebrates the partnership of the pioneering founders Benjamin Greene and Frederick King. Brett Goldhawk, Managing Partner at Ziggurat […]
Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches. Sharp’s Brewery and […]
As the leaves change colours and the sweaters are brought out from the back of the closets, similar familiar sights appear signifying the start to the holiday season. With this, seasonal flavours and treats are also abound to spread the cheer. The Super brand from KITU brings the spirit home with the launch of its […]
Lemon & Paeroa (L&P) are back and more Refreshingly Different than ever in their new campaign, Best Day Ever. Teaming up with DDB New Zealand, L&P are celebrating a humorously different view of the world by following two guys who are having the best day of their lives. Launching this week, Best Day Ever goes […]