Aspall Cyder – the number one super premium cider brand in GB* owned by Molson Coors Beverage Company, has appointed independent creative agency, Impero to handle its advertising account. Aspall Cyder is a 300-year-old brand, which has been pioneering a better class of Cyder on the same site in Suffolk since it first launched in […]
Exciting new products to be launched in HoReCa market Alesayi Beverage Corporation, a leading beverage manufacturer in Saudi Arabia since 1959 with 60% market share in the energy drinks’ category, is partnering with SIG to expand its product and packaging portfolio. Using a state-of-the-art SIG SureFill 42 Aseptic BIB filling system, Alesayi will launch exciting […]
New integrated campaign is part of Brooklyn’s ‘Brewing for Impact’ initiative aiming to spotlight the ancient, drought-resistant grain fonio Carlsberg has teamed up with Brooklyn Brewery to launch an integrated campaign surrounding a world first 100% fonio beer, made without the use of any barley or bittering hops. The beer, brewed in the Carlsberg Research […]
Introducing Tenzing Natural Energy‘s latest innovation: the Super Natural Energy can. An out-of-this-world way of getting your plant-based energy fuel while staying planet-positive. The Fiery Mango can pushes the boundaries of natural energy. With 200mg of natural caffeine and a extraordinary super-ingredient, cordycepsit takes the crown as the most badass, powerful energy drink on the […]
Introducing carton packs that stand out on shelf Sole-Mizo, part of the Bonafarm group and leading brand in the Hungarian dairy sector, has partnered with SIG to install a state-of-the-art SIG Midi 12 Aseptic filling machine to fill a wide range of Sole-Mizo dairy products in two of the most appreciated SIG packaging formats: SIG […]
The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by photographer & director Rankin. The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from […]
Bloom has redesigned Robinsons Cordials and Creations, two of the brand’s newer ranges that appeal to consumers looking for a squash that goes beyond the norm. Bloom has been working with Britvic for over 15 years. This latest work is part of a full masterbrand relaunch. The more premium Cordials and Creations ranges were developed […]
Plant-based and planet-positive, Tenzing Natural Energy needed to refresh their packaging design and more clearly communicate their natural, sustainable credentials, alongside the power and impact of the ‘energy’ drink. The category is busy, with new entrants fighting for shelf space. The brand needed a clearer, single minded design approach that would draw consumers in and […]
SEVEN BRO7HERS BREWING CO is launching a brand-new summer beer ‘Lilt Bit Fruity’. Inspired by the 90’s beloved pop drink ‘Lilt’ this 5.5 ABV seasonal beer will be available in the first instance exclusively across the SEVEN BRO7HERS BEERHOUSES group. The beer will then be available to on-trade customers from July. A pint of the […]
The design and innovation agency partners once again with the Ribena and Lucozade producer as it expands into the RTD alcohol market in Great Britain Strategic design and innovation agency Seymourpowell has unveiled the UK packaging design for Japanese ready-to-drink brand -196 (minus one nine six) – a new addition to the British RTD alcohol market, introduced […]