Scottish Water will unveil the first of its new purpose built ‘Top up Taps’ outside the Scottish Parliament in Edinburgh on October 31. The public refill stations will be rolled out in around 30 towns and cities throughout Scotland over the next two years, encouraging people to top up their refillable bottles with high quality […]
Fanta, Snapchat and digital agency Movement are helping teens transform this Halloween, with a campaign that spans in 14 markets across Western Europe. Halloween is a key time when teens experiment with their identity, particularly those aged 16 to 19. Fanta is helping them transform, by releasing empowering tools and experiences that will allow teens […]
Thin Film Electronics ASA (Thinfilm), a global leader in NFC (Near Field Communication) mobile marketing solutions,announced Mackmyra Swedish Whisky as a new customer in the spirits category. Based in Sweden, the award-winning distiller of single-malt whisky is using Thinfilm’s NFC mobile marketing solution to connect directly with customers via smartphone, raise awareness of its Private Cask program, and […]
Teens find themselves freaking out over a ‘haunted vending machine’ as ROYAL – globally known as FANTA – gave them an advance spooky treat for Halloween via Ogilvy. The glowing faulty vending machine offering ‘Free ROYAL’ – at the heart of Intramuros in Manila – was an interesting invitation to several group of friends […]
Beer brand Plantan has turned itself into a verb with their new campaign from WMC/Grey. ‘To Plantan’ is the act of lying doing, unwinding and enjoying a beer – and in their super chilled new TVC, everyone seems to be joining in. The spot was directed by Dominik Miskovsky, who was also DOP on the […]
Reed’s Inc., makers of all-natural Reed’s Ginger Beer and Virgil’s Handcrafted Sodas, has unveiled a new, compelling package design for its flagship line of ginger beers. The brand refresh for Reed’s, unveiled last month at the Fall 2018 Sidoti Investor Conference, follows in the footsteps of the company’s overhaul of its Virgil’s soda line earlier […]
A top secret collective of Scotch whisky industry experts have come together to form an independent whisky bottling brand, known as the Whisky Illuminati. A collective with over 200 years combined experience, Whisky Illuminati’s members are a panel of the most discerning and respected noses and palates in the whisky industry to showcase one-off series’ […]
It’s not quite reached the levels of consumption that had Hogarth picking up his etching needle in the 1750s, but a craze for gin has gripped the UK. In 2017, sales of bottles of gin in the nation rose by more than a quarter on the previous year. The thirst for new flavours and small-batch […]
It’s probably no accident that the majority of entrepreneurs which successfully pitch for expert investment on the BBC television show Dragons Den run food and drink businesses. It’s a sector that’s familiar to many of the dragons who know they can open the necessary retail doors without too much upfront capital investment on their part. […]
Leading Australasian drinks company Frucor Suntory is responding to a consumer shift away from carbonated soft drinks by developing a new range of premium fruit-infused water. Called True Water, it’s designed by drinks specialist design agency Denomination. True Water will initially launch with two fruit-infused waters, raspberry and lime. Made using real fruit extracts, True […]