Integrated campaign announcing the Grand Big Mac is back at McDonald's; allowing customers to spend more time with the taste they love
The Grand Big Mac is back on McDonald’s menus for the 3rd year in a row, allowing Big Mac fans to spend more time with the taste they love. The Big Mac is an icon in the world of burgers, with legions of devoted fans around the world. In this new campaign from Leo Burnett London, […]
McDonald’s and DDB New Zealand has spent the summer gifting Kiwis Big Mac Jandals in celebration of the Big Mac’s 50th birthday. Kicking off the New Year by offering New Zealand beach-goers one-of-a-kind jandals designed to look just like their namesake. Complete with layered soles and sesame-seed straps, Big Mac jandals were part of a wider […]
There are many questions that baffle and perplex us; is it still an empty room if there’s someone it? Is it still priceless if it was free? AND now is a Big Mac® with bacon, still a Big Mac®? This is the first time the iconic burger by McDoanld’s has been changed in the UK since its […]
The Big Mac, the iconic “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun”, sandwich turns 50 this year. To celebrate the McDonald’s menu item’s longevity, TBWA\Paris has crafted a campaign featuring patrons in retro looks from the various decades of its existence. The campaign shows that, over the past […]
McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]
A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac. The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a […]
The perfectly rotund London IMAX landmark has been transformed into a colossal Big Mac to celebrate the 50th anniversary of McDonald’s iconic burger. A Big Mac of the same proportions as the iconic IMAX would measure a gigantic 1,734 square metres. The spectacular IMAX display is powered by 48,000 LEDs of every possible colour to […]
Got McDonald’s? For years, TBWA Paris has been on a mission to advertise McDonald’s in the most minimalist ways imaginable. This started in 2013 with extreme close-up photographs of the food, with almost zero branding whatsoever. (They don’t need any, was the point, the menu items being so instantly recognizable.) The following year, the agency introduced […]
McDonald’s is launching a massive integrated campaign entitled “Big Mac For That,” which introduces three sizes of its iconic Big Mac in the US. This is the first work created by We Are Unlimited, McDonald’s new agency of record, which incorporates marketing partners such as Facebook, Google and Twitter into the agency team to inform […]
The unique selling point of Burger King (BK) is the hamburger with a flame-grilled beef patty, but the tasty beef is not well known in Japan. Dentsu Y&R Tokyo thought they could create new BK fans if they were able to get hamburger lovers to eat the BK’s burger. So they launched a new product […]
