Creative brand-design agency Bloom partners with soft drinks giant to add punch to its sugar-free Tango Editions lineup With the ongoing triumph of Tango’s rotational flavour series Tango Editions, Britvic has introduced its newest Edition Tango Mango, which is available in stores for just one year from this month. Bloom has collaborated with Britvic on […]
Bloom has redesigned Cow & Gate’s baby foods, creating a disruptive new look that celebrates the quality and naturalness of their ingredients. The new design is intended to encourage parents to reappraise jars as a category, by bringing to life the provenance of Cow & Gate’s baby-grade ingredients, all of which come from a small […]
Hovis has collaborated with strategic design agency Bloom to re-launch its range of premium breads. Briefed to refresh the brand and draw upon Hovis’ unrivalled 125 years of baking heritage, Bloom has created a new loaf-shaped logo lock up to give the brand added prominence on shelf. Bloom’s design director Bobby Wells said: “We wanted […]
Bloom has rebranded Robinson’s squash around a new “Real Fruit in every drop” proposition and has designed a new logo and packaging. The consultancy was appointed in March 2014 by brand owner Britvic, which was looking to reaffirm Robinson’s status as a “beacon brand” in the category, according to Bloom managing director Jill Marshall. Marshall […]
Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]