Tesco Finest Unveils a Supermarket First with a Multi-Sensorial Journey Through Taste at ‘Devour’

Tesco Finest Unveils a Supermarket First with a Multi-Sensorial Journey Through Taste at ‘Devour’

Tesco marks the 20th anniversary of Tesco Finest, the UK’s first premium, own-brand food range, with the launch of ‘DEVOUR – the exhibition you can eat by Tesco Finest’, an immersive exhibition curated with Bompas & Parr, fusing the worlds of food, art, design and theatre to create an exploration behind its products and an […]

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs Revamps to ‘Evolve with the Times’

Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]

L’Eden by Perrier-Jouët: Interactive Lifestyle Experience Comes to London

L’Eden by Perrier-Jouët: Interactive Lifestyle Experience Comes to London

From 16th – 25th September, spanning the duration of both London Fashion Week and London Design Festival, L’Eden by Perrier-Jouët is celebrating the creative effervescence of two of the biggest cultural weeks, with an enchanting installation from leading Parisian designer Noé Duchaufour-Lawrance and the world’s first bio-responsive garden by Bompas & Parr. Found at 147 […]

Stella Artois & The Roots Release An Original Song That You Can Taste

Stella Artois & The Roots Release An Original Song That You Can Taste

Stella Artois announced a partnership with hip-hop band The Roots to release “Bittersweet,” an original song you can taste, as part of its summer-long campaign, “Host One to Remember.” The campaign, which launched this June, honours a legacy of unforgettable hosting moments, tapping into some of today’s most innovative hosts to showcase the inspirational future […]

Space Doctors Introduces Choco-Phonica: Chocolate in Culture & Perception

Space Doctors Introduces Choco-Phonica: Chocolate in Culture & Perception

Cultural and semiotic insight specialists Space Doctors announces its collaboration with culinary creatives Bompas & Parr on Choco-Phonica – an experiential installation exploring chocolate through sound and taste. Choco-Phonica’s audiences will be taking part in an innovative experiment into how culture affects taste perception designed in conjunction with University of Oxford. Choco-Phonica opens to the […]