Budweiser has just given its visual identity a refresh, choosing to focus on the brand’s original logotype. The signature red, script font, and famous creed still feature prominently, but in a flatter, monochromatic fashion. Its iconic bowtie, which was the highlight of the 2011 redesign, has been scaled down to appear only on the bottle’s […]
Border Biscuits, which generated more than £14.5 million in sales in its last financial year, has announced the launch of its new brand identity developed by brand consultants, Coley Porter Bell. The work – rolled out at the end of January 2016 – aims to modernise the brand to help build on its success in […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]
Stock cube maker Knorr has unveiled a new look and inked a sponsorship deal with Come Dine With Me as part of a £2.7m push to highlight the core values of the brand. TV idents will be shown during episodes of the popular Channel 4 show and the initiative will span digital, PR and in-store […]
In 2015 design agency Mystery Ltd., was engaged by the new owners of SlimFast, KSF Acquisitions, who had recently acquired the UK business from Unilever. Their brief was to work with the SlimFast team to carry out a strategic brand review and then define a new, distinctive, relevant brand vision, designed to create a more emotively engaging […]
Unilever has repositioned its Flora ProActiv spreads and drinks to push a more premium, healthy lifestyle message after losing a sense of “uniqueness” in its visual identity. The FMCG giant worked with Design Bridge on the brief, which saw the agency create a new logo, typography, visual identity and photography style. The design focuses on […]
Carlsberg is one of the world’s most iconic brands. Spanning a history of some 168 years, it reaches a global audience of millions of people everyday. Carlsberg (the flagship brand in Carlsberg Group’s portfolio of beers) is sold in over 150 markets – making it a truly international brand. Recognizing the need to simplify the […]
Jameson is hoping the launch of its newly created Wild Sloe Berry Bitters will help communicate its product origins and give fans a new way to taste its well-known flavours. The Pernod Ricard-owned Irish whisky worked with Pearlfisher to create the brand and packaging design for Wild Sloe Berry Bitters that aims to be visually […]
BrandOpus has worked with MOMA, the home of the best grab-and-go breakfasts, to redesign their brand identity and packaging. The brief was to drive meaning and personality into the MOMA identity and create an ownable and distinctive packaging design, devised to support range extension and to allow the brand to achieve its exciting plans for […]
International brand design agency, Design Bridge, has re-designed the Senseo brand, including new packaging which has just launched across Europe. Senseo, a coffee brand that stands for convenient coffee enjoyment, allows consumers to explore a broad range of coffee without all the fuss. Design Bridge redefined the brand personality with the client team unlocking its […]