Free-From Bakery category leader Genius Gluten Free has launched a new brand identity across its popular range, with design from London-based B&B studio. As the Free-From category moves further into the mainstream, B&B studio has reasserted the brand’s position as an established industry leader with a refreshed identity, now being rolled out in the UK […]
Gü Puds have launched a new sharing product to deliver a high quality, indulgent sharing dessert for the festive season, designed by Springetts Brand Design. The ‘party pack’ of six Gü ganache pots in a box is currently being rolled out. Gü wanted to achieve true standout on shelf through both the unique piece of […]
Having crafted the original brand identity back in 2011, crisp and potato brand Keogh’s returned to Brandpoint in 2016 to review the design strategy in order to better reflect their traditional Irish roots, enhance standout in the ever increasing premium crisp category, and assume a high quality aesthetic. The aim of the redesign was to […]
Leading international fisheries group Norebo has unveiled new identities for two of its sub-brands, with design by multi-disciplinary studio Carter Wong Norebo’s managing director for all export markets, Stephen Collyer, explains: “Norebo is a global business and we want our branding to reflect this. We want to make it clear all the business units within Norebo […]
Creative agency Clinic announced details of their work creating the branding and identity for Sano: an exciting new food brand which aims to empower people to make the best nutritional and wellbeing decisions in their everyday life. The founders are passionate about evidence-based nutritional science and both Dale Pinnock and Heather Richards, being nutritional experts, […]
Conran Design Group (Conran) has undertaken a redesign of Danone’s global brand identity. The new identity will be rolled out from 7 July 2017 and will begin to be endorsed by the Danone brands from 2018. Conran has created an identity that not only reflects Danone’s commitment to delivering a positive food future but also […]
9NINE has unveiled a new identity and packaging for their range of healthy snacks with the help of leading strategic brand packaging design agency BrandOpus. Originally named ‘9Bar’, the brand needed to elevate itself from a single product format to a brand that can offer a wider portfolio of products to a more mainstream audience. […]
Vitamins help you stay strong and healthy. Without them, your body can’t work properly. You mainly get vitamins through your diet. But we all live life on the go and our diet is rarely perfect, so it can be hard to get everything you need. Get More has established itself as a leading brand in […]
Fanta has been reimagined, resulting in the biggest changes to the brand in its history. The transformation will see a new visual identity, a revolutionary asymmetric, spiral bottle and a new recipe for Fanta Orange which contains a third less sugar. At the heart of the brand’s transformation is a new visual identity, designed to […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]