Just Eat, the world’s leading marketplace for online food delivery, has today announced an exciting new phase in the evolution of the Just Eat brand. Recognising its unique position as market leader in all 13 countries in which it operates, Just Eat has declared an ambitious company vision: to create the world’s greatest food community. […]
David Folkman and Craig Jones quit their jobs at innocent Drinks to start Elderbrook Drinks in 2015. Their new brand, created by & SMITH and We All Need Words, calls out the overclaims of big sugary soft drinks and squash, and gently mocks the latest health fads. Elderbrook Drinks send cordials by post and you can […]
We are delighted to announce that Food & Beverage News has been rebranded and will now be called FAB News. The move comes as part of our efforts to further develop the ‘FAB’ brand to be synonymous with everything food and beverage. The adFAB Media Group have been running The FAB Awards, which recognise and […]
The Coffee Collaborative is Mystery Ltd’s latest co-venture, following previous successful collaborations, Bubbleology, G’Nosh, THOR drinks and Dub Jam. With Mystery as the branding and F&B concept specialists, The Coffee Collaborative team is made up of Christian Radau, an expert coffee blender and roaster; super-talented chef, Luke Thomas; coffee gurus Andy Grelak and Jim Cain; […]
Strategic brand and packaging design agency Bulletproof has created the name, visual identity, packaging design and full brand guidelines for Trebor Mighties, an exciting new innovation from the UK’s number one mint brand, Trebor. Brand owner Mondelēz International appointed Bulletproof to the project following their successful work on the redesign of the Trebor brand in […]
JKR has designed new branding for alcopop brand WKD, featuring an entirely redrawn logo and showing a marked departure since the most recent redesign unveiled in May 2015. The new identity is centred around an exclamation concept to represent the brand’s “sense of fun and excitement,” according to JKR, and is launching to coincide with […]
Integrated branding agency Ragged Edge has refreshed the brand identity for food blogger and Instagram star Ella Mills, better known as Deliciously Ella. The brand identity includes a new design system and updated logo which is shared with the Mae Deli (co-founded by Ella and her husband Matthew). The agency also designed the packaging for […]
Yorica! is a new brand of deliciously natural, healthy and “free-from” treats, including ice creams, shakes and frozen yoghurts. Owners, Monde Capital, hired Mystery to develop the initial concept into a scalable F&B brand, a free-from alternative to ice cream, fro-yo and shakes. The brand has started with an initial retail site in London’s vibrant […]
Bold new branding aims to drive consumer reappraisal while capturing the attention of Millennials looking for ‘cool’ refreshment Strong portfolio design delivers strong shelf blocking while ensuring consumers can easily navigate this extensive range of 70+ skus European gum brand Stimorol is set to revitalise the gum category with the relaunch of its entire range […]
Rawligion owner, ex-professional poker player John Tabatabai, approached Mystery to create the brand positioning, brand ID, graphics and interior of the first site of his new fast-casual restaurant concept. John’s mission was to deliver ‘nutrient-dense food to improve the health and well being of customers’. Tabatabai is very passionate about creating only the highest quality […]