Design Bridge Delivers Global Identity & Pack Refresh to Iconic Hellmann’s Mayonnaise

Design Bridge Delivers Global Identity & Pack Refresh to Iconic Hellmann’s Mayonnaise

International brand design agency Design Bridge announced details of its work on the newly refreshed global brand identity and packaging relaunch for Hellmann’s Mayonnaise. The hugely popular Unilever brand chose Design Bridge to update the brand in order to reiterate the product’s category-leading position, and to emphasise its superior quality and taste to consumers. The […]

YOLO: Chocolate Packaging Reminds Us That You Only Have One Life

YOLO: Chocolate Packaging Reminds Us That You Only Have One Life

Brazilian design studio Sweety Branding Studio—who is responsible for this typography-inspired coffee packaging—has created a colourful and exuberant packaging for YOLO, a “product line for those who wish to eat delicious food without worrying about it’s caloric intake, but with happiness”. Consisting of “brownies, cookies, coffee flavoured milk and chocolate covered coffee”, YOLO would like […]

Caulder Moore Re-brand Italian Deli-caffe La Bottega

Caulder Moore Re-brand Italian Deli-caffe La Bottega

Brand design agency Caulder Moore have created a new brand identity and environment for popular Italian deli-caffe La Bottega, to be rolled out across six London sites, launching from mid May 2014. This licensed, upmarket deli-caffe chain was initially set up by an Italian family and keeps the sourcing of products, coffee and menu very […]

Tavern Snacks Unveils New Packaging & Identity with Greenwich Design

Tavern Snacks Unveils New Packaging & Identity with Greenwich Design

Tavern Snacks has unveiled a revamp of its brand identity, including new packaging and an updated logo. Greenwich Design created the packaging for the brand’s salted peanuts, dry roasted peanuts, honey roasted peanuts and roasted cashews, as well as its newly launched chilli peanuts. The packaging for each was created using relevant colour cues and […]

Morrisons Kids’ Food Range Unveils Brand Identity With Elmwood

Morrisons Kids’ Food Range Unveils Brand Identity With Elmwood

Morrisons new kids’ food range, Just for Kids, has unveiled its brand identity with Elmwood. Just for Kids launches in stores nationwide throughout September across chilled ready meals including spaghetti bolognese, sausage and mash and chicken casserole, with the proposition ‘Kids at Heart, Mums in Mind’. Kelly Broomhead, senior account manager at Elmwood, said: “We’re […]

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher Brands Allergy-Free Food Brand Ilumi

Pearlfisher has created the identity for allergy-free food brand ilumi, which aims to challenge perceptions of the category as niche or less enjoyable. Pearlfisher creative director Sarah Cattle says the new identity uses ‘a vibrant colour palette that celebrates the tasty variety of dishes, in conjunction with a bold graphic precision that reflects the exact […]

Bernard Matthews Launches New Identity

Bernard Matthews Launches New Identity

Turkey brand Bernard Matthews is rolling out a new identity, created by Springetts. The new look aims to be ‘modern and forward-thinking’ while focusing on the provenance of the brand, according to Springetts design director Claire Ganly. Ganly says, ‘We really wanted to focus on the provenance of the brand – they’ve been around for […]

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg Launches New Brand Identity & Packaging Design From ButterflyCannon

RedLeg, Caribbean spiced rum infused with Jamaican vanilla, ginger and spices, has engaged brand design agency ButterflyCannon to create its brand identity and pack design. The design aims to capture RedLeg’s laid back Caribbean spirit, an attitude shared by the brand’s friendly symbol – the red legged hermit crab – a native of the Caribbean […]

The Plant Brands New Jamie Oliver Trattoria Venture

The Plant Brands New Jamie Oliver Trattoria Venture

Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]

Pereira & O’Dell Brands Callegari Olive Oil’s Premium Extra Virgin Olive Oil

Callegari Olive Oil is a new Premium Extra Virgin Olive Oil is imported from Spain and sold online globally. Pereira & O’Dell drew inspiration for the brand identity from the brightly colored, almost mosaic, Spanish tiles. The packaging includes two styles of bottle. The first is a perfectly minimal and modern specialty glass bottle that […]