June sees the launch of Mia & Ben, a new brand that’s set to shake up and shape up the baby & toddler food scene. By using the latest food tech and the freshest, organic ingredients, Mia & Ben has created a puree with all the taste, texture, flavour AND goodness of home cooked food. So […]
HEINEKEN today announces the appointment of Bram Westenbrink as Senior Director Global Heineken Brand, effective June 1st. Reporting to Chief Commercial Officer, Jan-Derck van Karnebeek, his remit is to build on the strong foundation laid by predecessor Gianluca Di Tondo, and focus on driving further Heineken® growth and profitability around the globe. Since March 2017, Westenbrink has […]
The no. 1 brand in kids’ yogurt, Petits Filous, is debuting its first ever No Added Sugar range. Petits Filous No Added Sugar has 4.9g per 100g of sugar, and is made with naturally sourced ingredients. With parents increasingly concerned about the amount of sugar in yogurt, Petits Filous has taken on board consumer […]
CUT RUM is a range of quality, authentic liquids using only natural ingredients; with a portfolio that includes amazingly delicious rums: a sensational Spiced, a far too smooth Overproof and a knockout Smoked. It was clear from the start that the liquids were the centre of attention here. This wasn’t a brand that was going […]
Leading World Foods distributor Wanis International has been appointed the UK’s exclusive distribution partner for Jamaica’s legendary Pickapeppa Sauce. Wanis will be responsible for all of the brand’s UK distribution across all channels. The initial launch-range, available now, features two of Pickapeppa’s bestselling sauces; Pickapeppa Original Sauce and Pickapeppa Spicy Mango Sauce. Founded in Jamaica […]
If you’re looking for your 15 minutes of fame, here’s your chance: Kraft is asking families across the country to submit photos and videos of themselves on Super Bowl Sunday for a chance to appear in the brand’s game day ad, which will air during the second half. Starting bright and early on Feb. […]
BrewDog has won what legal experts have described as an “important victory” in a battle against Elvis Presley’s estate to use the singer’s first name in a flagship beer product. The brand was successful in its appeal against a previous ruling which prevented it from registering the trademark Elvis Juice in reference to their grapefruit […]
Mars Chocolate UK announced the first ever TV advert for goodnessKNOWS, the company’s new brand which launched this summer. goodnessKNOWS was created to fit in with people’s busy lifestyles. Coming in four snackable squares, the product can be enjoyed all at once or eaten throughout the day. However it is not just snacking on the […]
February 27 sees the launch of Halo, a challenger coffee brand which has started with a purpose – to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the finest, rarest and most desirable fresh coffee […]
McDonald’s is literally giving away its secret sauce, with the food giant poised to hand out 10,000 bottles of its world-famous Big Mac Special Sauce for the first time ever. Limited free bottles of the savoury condiment will be available in dozens of locations across the US. Customers can find out where there closest bottles […]