Norseland, the number one British blended cheese supplier, has redesigned its Mexicana cheese brand logo and packaging, to better reflect its consumers’ zest for life and thirst for new experiences. Norseland retained Madeyoulook brand design consultants for the rebrand, and is delighted with the way the agency delivered on the brief and the results. The […]
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent on doubling its business within two years. Saboteur helped Vintner redefine its target audience away from a B2B focus with on and off-trade clients, to […]
Design Activity has challenged two conventional bread printing techniques with their redesign of LivLife.
Re-addressing brand positioning on-pack and using new print techniques, unique to the bread fixture are just two ways award-winning packaging design agency Design Activity are helping toreinvent the bread aisle for half carb bread brand LivLife. Established in 2013, LivLife ‘half the carbs’ bread was created on an insight that 40% of UK adults wanted to reduce carbs but […]
London Tea boasts an exciting range of fruity and herbal infusions with a difference. The brand has always been Fairtrade, but now acquired by the ethical tea and coffee pioneers Cafédirect, the brand has been taken to the highest ethical standards – now also giving 50% back to the farmers and living the true Cafédirect […]
Pulsin makes nutritionally balanced, plant-based fruit, nut and protein bars and powders. It jostles for position in a saturated marketplace of health foods and snacking aisles. With a distinctive brand and loyal customer base already established, Pulsin needed help attracting new customers, communicating functional benefits and differentiating product ranges. Buddy kept elements of Pulsin’s brand […]
Inventor and spritz lover Chris was frustrated with the lack of inspiring non-alcoholic options at the bar, so he set about making his own and Wilfred’s was born! After months of perfecting the recipe with unique botanicals, he came to Kingdom & Sparrow with an exciting vision: to create a spritz brand that competes with […]
The Fairtrade Foundation adopts game-changing impact narrative
Fairtrade has refreshed their brand identity with the goal of capturing the hearts of mainstream Britain by conveying the incredible breadth and scale of impact their movement empowers across the world. While Fairtrade has succeeded in redefining global standards and established social responsibility on business and shopper agendas, many of us are unaware of the […]
JDO Brand Design has been selected as Hennig-Olsen’s new creative partner. Through this collaboration, JDO will be involved in evolving and elevating the Hennig-Olsen brand and its portfolio to take on the competition and engage the next generation of modern ice cream lovers. The oldest ice cream producer in the region, Hennig-Olsen has been churning its premium quality ice cream and other […]
For over 90 years, Dell’ Ugo has been making the most authentic and innovative Italian pasta in the UK. It all started when Luigi Ugo left Italy in 1921 and came to London to begin work in a grocery shop. With no wages but a daily supply of flour and eggs, he painstakingly made fresh pasta by […]
Wefarm, the fast-growing digital platform connecting the small-scale farming community , has unveiled its new branding by the London-based creative agency BMB. At the heart of the new design is a motif of interlocking leaves, symbolising farming and growth, while the overlapping lines talks to the connectivity Wefarm strives to provide for its members. In […]