Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 27th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands and Outlets. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards […]
Heineken has launched a new range for Desperados, offering a fresh alternative to fans of the tequila flavoured beer. With packaging designed by branding and design agency Lonsdale, Desperados Sunlight reinterprets the famous brand identity, with integrated graphic elements and a differentiating design. The 30-year-old Desperados brand is popular with 18-35 year-olds, however today’s generation has […]
Founded in 1994 Sharp’s offered a disparate mix of ales designed to look like they’d been around since the 1800s. Doom Bar was their hero beer but younger consumers were proving hard to reach due to a traditional old-fashioned positioning. In 2011 Molson Coors recognised the untapped potential of the brewery and needed to open-up […]
CO2 YOU is an ambitious e-comm business gaining traction through its friendly subscription service & convenient delivery of CO2 canisters, ensuring that customers can always make sparkling water at home or place of work. Boundless Brand Design was brought on board to help accelerate growth and transform a functional B2B operation into a more emotionally […]
The FAB Awards have announced that Shaun Bowen, Co-Founder and Creative Partner of B&B Studio will Chair The Branding and Packaging Design Jury for the 27th Annual FAB Awards. The FAB Awards are an International Awards programme, which focus solely on work done for Food and Beverage brands and outlets, and include categories for Integrated […]
Some things are so important they need a friendly reminder every now and then. Arguably, Distinctive Assets, and the whole Byron Sharp philosophy, isn’t one of them. The Ehrenberg-Bass Institute seems to have become a religion nowadays. Still, all too often, marketeers focus merely on the logo, colour, tagline and typography when discussing distinctive assets. […]
Northern breakfast favourite Moose is embarking on an exciting new chapter with a refreshed brand identity, guided by Liverpool-based branding agency Continuous. For 18 years, Moose has been serving up its signature American-inspired breakfasts and creating a welcoming café experience across the North. From its humble beginnings in Crosby, the brand has grown to six […]
bluemarlin, a leading global brand design consultancy, unveils the successful rollout of the redesigned Cisk beer range, one of Malta’s most cherished brands. This extensive project, which has already garnered significant industry recognition, showcases a refreshed visual identity for Cisk, celebrating its rich heritage while appealing to a modern audience. The redesign began with the […]
Leading brand design agency Lewis Moberly has created the structural and brand design for The 18 for The Glenrothes, the latest chapter in its long-term partnership with brand-owner Edrington Group. The Glenrothes 18-year-old is the latest pillar of The Glenrothes rare whisky portfolio all deeply connected to The Glenrothes private estate in Speyside in Scotland. […]
Business Challenge One Living was born in 2018, founded by England rugby legend Jonny Wilkinson, as an extension of his own journey into the worlds of gut health, living foods and Kombucha, with a mission to help people overcome the common barriers to entry – expensive, hard-to-find niche products and unappetising flavours. Despite having already […]