Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Leading drinks design specialist Denomination has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia. The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest. […]
The Kraft Heinz Company has partnered with the New York office of strategic brand and packaging design agency Bulletproof to refresh the packaging design for Oscar Mayer Hot Dogs to coincide with the exciting recipe changes to its entire line of products. The agency was appointed to the project in August 2016. With growing consumer […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of […]
Ocean Branding has been tasked with their second rebrand of OMBAR chocolates, owned by Mood Foods. The first, in 2015, contributed to a 40% increase in year-on-year sales. Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]
FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale. With a demanding audience of craft beer lovers, the young co-founders […]