FITNESS breakfast cereals is repositioning the brand to better meet consumers’ evolving needs after two decades of strong growth. The redesign, by FutureBrand, will also be implemented to the Nestlé portfolio of FITNESS products, namely cereal based snacks and dairy. Philippe Nougaret, global marketing manager at Cereal Partners Worldwide (Nestlé & General Mills JV), which is […]
‘The Underworld thrusts a shovel into that unseen land of sticks and stones, of broken bones, the kingdom of roots. Above the ground the sun drenched vines flourish but their bounty is nothing without the sober grind of roots blindly winding into the Earth, the hidden hero of flavour, and of the place.’ Biles Hendry […]
Pubstomper Brewing Company brews ales with more strength and character than your average ale. A single-minded brand focused on consistency and strength of flavour, Pubstomper approached Robot Food in need of an identity to launch their flagship product, a heady 8% ABV Pale Ale. With a demanding audience of craft beer lovers, the young co-founders […]
The FAB Awards have unveiled the finalists for the 19th edition of the awards programme. FAB is an International Awards programme focused entirely on work done for Food and Beverage brands. It recognises the critical contribution that outstanding creative work makes to build brands, it identifies and rewards the leading practitioners from over 60 countries, and […]
Freestone’s is the birth child of Kate Freestone, formerly the Founder of highly successful Rude Health, whose love of natural food and nostalgia of growing up in idyllic Somerset surrounded by nature’s ingredients, inspired this PR guru to enter into the organic cereal realm and launch her third cereal brand to market. Slice Design were […]
Despite the trend for healthy eating, it seems the UK just can’t shake its love of crisps. Peckish Brits gobbled up five per cent more sharing bags of crisps than 2016, but it begs the question: what’s the next big thing in sharing snacks? As a result, FMCG trade magazine The Grocer asked global design […]
Mr Kipling has recently launched an exciting new range of Free From cakes–exclusive to Tesco stores–to meet growing consumer demand for healthier products. The packaging was designed by BrandOpus, who also created the core identity. A shift in recent years has seen a more discerning consumer emerge who is wary of what they put into […]
Maverick brewer BrewDog has unveiled its spirits brand LoneWolf, with design by B&B Studio. Pared back and minimalist, the design flies in the face of convention and reflects the brand’s aim to operate as an outsider within the sprits category. A simple stripped-back label features across the gin and vodka bottles in defiance of category […]
Design and branding agency Nude Brand Creation scooped first place at The Dieline Awards in the Spirits category for its work on The Newmarket Gin. The London agency’s award winning packaging design will be on display at HOW Design Live, one of the largest annual gatherings of creative professionals in the world, taking place in Chicago, […]
Launched in the mid-80s, Rio set out to offer a natural alternative to fizzy, fruitless soft drinks. In an era of flamboyance and flair, its iconic name captured both the exoticism of its tropical taste and the intrigue of another world at a time where global travel was largely the preserve of the rich and […]