As part of an ongoing partnership with Little Dish, leader in the chilled children’s meals category, Pearlfisher has created a strategy and visual identity for the brand’s newest product range: a series of all-time family favourites reinvented for toddlers, with low salt and no added sugar or sweeteners. Developed in partnership with Dietitian and Mum […]
Iconic cognac house Martell unveiled Martell VS Single Distillery, a cognac from a single distillation source, with design by Nude Brand Creation. The packaging design highlights elements of the product story to provide differentiation within the category and help consumers to better understand what makes it special. Pioneering Spirit A pioneer amongst cognac houses, Martell […]
Seabrook has an enviable heritage, holding cult status to legions of loyal fans. In an overcrowded, hyper-mature crisp category, it was time to stand out rather than blend in. The challenge was set to improve sales by increasing penetration both inside and outside their consumer heartland, and build brand value in a category driven by […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Leading drinks design specialist Denomination has unveiled packaging and brand identity for The Caley, the most prestigious wine yet from Yalumba, a fifth-generation family wine company of the Barossa, South Australia. The design reflects the exclusivity and luxury nature of The Caley through the use of techniques such as foiling, heavy debossing the family crest. […]
The Kraft Heinz Company has partnered with the New York office of strategic brand and packaging design agency Bulletproof to refresh the packaging design for Oscar Mayer Hot Dogs to coincide with the exciting recipe changes to its entire line of products. The agency was appointed to the project in August 2016. With growing consumer […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ range of teas, calling on the retailer’s origins as a tea importer in 1847. The strategy devised for Booths’ own label by Smith&+Village comes into play on the new packaging, with a concentration of the brand achieved using a very limited, but unique colour palette of […]
Ocean Branding has been tasked with their second rebrand of OMBAR chocolates, owned by Mood Foods. The first, in 2015, contributed to a 40% increase in year-on-year sales. Ombar are on a mission to make raw chocolate a part of everyday life, due to the proven health benefits of cacao; with a brand promise to […]
SAICA Pack has completed a total rebrand of Tyrrells shelf ready packaging for its range of Poshcorn popcorn. The rebrand encompasses the entire portfolio of the Poshcorn range, including its 6, 8, 12 and 24 pack versions, perfectly reflecting the premium quality of the product itself. Poshcorn is positioned as a premium alternative to competitor […]
Häagen-Dazs has failed to evolve since it popularised “luxury” ice-cream in the 1990s, its top marketer has admitted. Owner General Mills is carrying out a revamp of the brand involving refreshed packaging, new product formats, an experiential campaign with culinary artists Bompas & Parr and a TV campaign created by Saatchi & Saatchi launching in […]