PizzaExpress launches new meal deal with design by Brandon
PizzaExpress launches new meal deal with design by Brandon
Mug Shot repositions to appeal to everyday snackers with design by Brandon.
This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]
Symington’s launches the Blooming Good Food Company with branding by Brandon
This month, The Blooming Good Food Company hits supermarket shelves to coincide with Veganuary – the 30-day challenge that asks participants to eat only plant-based foods in January. Veganuary is set to be the biggest since it began in 2014, and while many people are hesitant to cut out meat altogether, there are a significant […]
The role of innovation in driving brand relevance?
Of course, there are many reasons why FMCG businesses spend lots of time and money investing in, and planning, their innovation pipeline. However, we believe one of the most important strategic reasons for innovation is about the need to sustain and grow brand relevance. At Brandon we talk about relevance as ‘having a clear role in […]
Crisp ’n Dry reveals new visual identity and brand positioning
This week, the UK’s number one cooking oil brand, Crisp ’n Dry, launches its new visual identity with strategy, design and advertising by Brandon. The brand consultancy was tasked with creating a brand strategy and identity that would break down barriers to purchase amongst non-customers in order to drive growth, as the cooking oils category […]
Relevance – The Holy Grail of Marketing
So what exactly does it mean..?
There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. We measure it, talk about it, want to be it, worry about why someone has it more than us… ‘We need to be more relevant’ […]
Brandon refreshes Real Handful packaging to help shoppers discover the benefits of trail mix
Real Handful, the successful healthier snacking start up, has this month, unveiled new packaging for its trail mix and protein bars with strategy and design by brand consultancy Brandon. The design features on the brand’s new website and is being rolled out across its existing ranges over the next few months and into 2021. Brand […]
Hero Design For The New Hero Channel
By Louise Kennedy who is Strategy Director at Brandon Consultants
Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]
Ella’s Kitchen moves into dairy free category with packaging design by Brandon
Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]
Brandon Consultants’ Richard Taylor On Refreshing Established Food & Drink Brands
We are emotional beings when we buy food and drink brands. However much we deny it, our instinctive behaviour tells a different story. In a crowded and noisy supermarket aisle, our brains are inundated with information overload, which we struggle to rationally compute at speed. Our modus operandi default position is to buy brands that […]