Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]

Brandon Consultants’ Richard Taylor On Refreshing Established Food & Drink Brands

Brandon Consultants’ Richard Taylor On Refreshing Established Food & Drink Brands

We are emotional beings when we buy food and drink brands. However much we deny it, our instinctive behaviour tells a different story. In a crowded and noisy supermarket aisle, our brains are inundated with information overload, which we struggle to rationally compute at speed. Our modus operandi default position is to buy brands that […]