Mug Shot repositions to appeal to everyday snackers with design by Brandon.

Mug Shot repositions to appeal to everyday snackers with design by Brandon.

This month sees Mug Shot unveil a new look and feel with identity and design by Brandon. Mug Shot, owned by Symington’s, is a range of healthy and convenient hot snacks and soups, designed to fuel healthy appetites, but new players had entered the market with exciting Asian-inspired flavours and Mug Shot needed to re-engage […]

Symington’s launches the Blooming Good Food Company with branding by Brandon

Symington’s launches the Blooming Good Food Company with branding by Brandon

This month, The Blooming Good Food Company hits supermarket shelves to coincide with Veganuary – the 30-day challenge that asks participants to eat only plant-based foods in January. Veganuary is set to be the biggest since it began in 2014, and while many people are hesitant to cut out meat altogether, there are a significant […]

The role of innovation in driving brand relevance?

The role of innovation in driving brand relevance?

Of course, there are many reasons why FMCG businesses spend lots of time and money investing in, and planning, their innovation pipeline. However, we believe one of the most important strategic reasons for innovation is about the need to sustain and grow brand relevance.   At Brandon we talk about relevance as ‘having a clear role in […]

Crisp ’n Dry reveals new visual identity and brand positioning

Crisp ’n Dry reveals new visual identity and brand positioning

This week, the UK’s number one cooking oil brand, Crisp ’n Dry, launches its new visual identity with strategy, design and advertising by Brandon. The brand consultancy was tasked with creating a brand strategy and identity that would break down barriers to purchase amongst non-customers in order to drive growth, as the cooking oils category […]

Relevance – The Holy Grail of Marketing

So what exactly does it mean..?

Relevance – The Holy Grail of Marketing

There are plenty of over-used phrases in the world of marketing and brand strategy; think agile, purpose, why, end-to-end etc… But one that rarely gets a look in is ‘relevance’. It’s a word that is in 90%+ of the briefs we receive for both existing brands and new brands and it’s also a word we […]

Brandon refreshes Real Handful packaging to help shoppers discover the benefits of trail mix

Brandon refreshes Real Handful packaging to help shoppers discover the benefits of trail mix

Real Handful, the successful healthier snacking start up, has this month, unveiled new packaging for its trail mix and protein bars with strategy and design by brand consultancy Brandon. The design features on the brand’s new website and is being rolled out across its existing ranges over the next few months and into 2021. Brand […]

Hero Design For The New Hero Channel

By Louise Kennedy who is Strategy Director at Brandon Consultants

Hero Design For The New Hero Channel

Online grocery shopping is growing significantly as a result of Covid 19. After four years of relatively low growth, the online channel is set to grow by a whopping 33% in 2020. To put that into context, Tesco’s online penetration has reached 14% of households – almost on a par with Waitrose’s total store penetration level. And even as […]

Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen moves into dairy free category with packaging design by Brandon

Ella’s Kitchen, the UK’s number one baby food brand today launches a “Dairy Free” range with concept and packaging by design consultancy Brandon. The range that includes 3 SKU’s across breakfast, yoghurt and puddings will sit next to the existing core Ella’s Kitchen range on shelf offering a coconut milk alternative. Ella’s Kitchen worked closely with Brandon who […]

Brandon Consultants’ Richard Taylor On Refreshing Established Food & Drink Brands

Brandon Consultants’ Richard Taylor On Refreshing Established Food & Drink Brands

We are emotional beings when we buy food and drink brands. However much we deny it, our instinctive behaviour tells a different story. In a crowded and noisy supermarket aisle, our brains are inundated with information overload, which we struggle to rationally compute at speed. Our modus operandi default position is to buy brands that […]