Anyone For Crickets?

ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS

Anyone For Crickets?

Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]

Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid.  The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”. In one ad we see a […]

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]

These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not Wasting Food

These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not Wasting Food

 Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. […]

Warburtons Introduces ‘Gluten Freeedom’ in New Campaign by WCRS

Warburtons Introduces ‘Gluten Freeedom’ in New Campaign by WCRS

WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]

Great Harvest Proves St. Patrick’s Day ‘Kneads’ More than Beer to Celebrate the Luck of the Irish

Great Harvest Proves St. Patrick’s Day ‘Kneads’ More than Beer to Celebrate the Luck of the Irish

Beer, shamrocks and green rivers aren’t the only novelty items making headlines this St. Patrick’s Day. Great Harvest Bread Co. shows that St. Patrick’s Day has more to offer with classic, delicious Irish bread, pastries and sandwiches. The national farm-to-table bakery-cafe brand will celebrate St. Patrick’s Day with local communities across the country from March 10 – 17. […]

VCCP Launches its First Campaign for Kingsmill in the UK

VCCP Launches its First Campaign for Kingsmill in the UK

Kingsmill launched a new brand platform which celebrates the families of the UK and the role its bread plays in everyday life, with the slogan ‘Loaf’s Good’. Following the news that sliced bread sales are rising for the first time in three years, Kingsmill’s new positioning celebrates contemporary British family life, and the simple pleasure […]

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Elmwood Creates Uplifting Design for New Lower Carb Range from Hovis

Global brand design consultancy, Elmwood helped Hovis position its new Lower Carb range to appeal to a new generation of health-conscious consumers. Hovis is a truly great British brand, with a heritage of over 130 years of baking and milling experience. As time has moved on, consumer attitudes towards bread have shifted. Increasingly, health-conscious consumers are cutting […]

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