BrandOpus ‘breaks bread’ with a new identity for Panera

BrandOpus ‘breaks bread’ with a new identity for Panera

Global brand-led creative agency BrandOpus reveals a refreshed brand identity for leading fast-casual restaurant chain Panera. Dialing up deliciousness through a more contemporary design, the new logo depicts Panera’s iconic Mother Bread logo actively breaking bread toward the guest – a simple act that symbolizes warmth, generosity and bringing people together. It will be debuted […]

Innovative Bread Design Challenges Convention

Design Activity has challenged two conventional bread printing techniques with their redesign of LivLife.

Innovative Bread Design Challenges Convention

Re-addressing brand positioning on-pack and using new print techniques, unique to the bread fixture are just two ways award-winning packaging design agency Design Activity are helping toreinvent the bread aisle for half carb bread brand LivLife. Established in 2013, LivLife ‘half the carbs’ bread was created on an insight that 40% of UK adults wanted to reduce carbs but […]

Roberts Busts Bakery Boredom With Remarkable New Ad Campaign

Roberts Busts Bakery Boredom With Remarkable New Ad Campaign

Shining a light on all that’s remarkable about Roberts bakery, the brand has just launched an advertising campaign to brilliantly bust bread boredom with a fun and fantastical peek at what goes on behind its doors. Hitting screens across ITV Central, Granada and Yorkshire – both linear and on demand via You Tube – the Remarkably Roberts ad is a […]

Anyone For Crickets?

ROBERTS BAKES SPECIAL EDITION BLOOMERS MADE FROM INSECTS

Anyone For Crickets?

Like something straight out of the bizarre Bushtucker Trial on last night’s I’m A Celebrity, Roberts is the first major bakery brand in the UK to launch insect bread. And it tastes delicious. The batch of limited-edition Crunchy Cricket Loaves has been whipped up in The Exploratory – Roberts’ concept kitchen and home of innovation – […]

Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Kingsmill 50/50 launches new ‘superheroes’ TV campaign via Recipe

Allied Bakeries brand, Kingsmill is launching a new TV campaign for Kingsmill 50/50 Vitamin Boost. Kingsmill 50/50 contains 50% wholegrain flour with added vitamins, calcium, iron and folic acid.  The campaign, aimed at family households, features slices of Kingsmill 50/50 as superheroes, with the line “Bread with super baked in”. In one ad we see a […]

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Brennans’ Cosy Campaign Celebrates the Simple Pleasures a Slice of Bread Can Bring

Much loved and iconic brand Brennans has launched a new TV ad from its latest through-the-line campaign, focused on the simple pleasures a slice of Brennans Family Pan can bring. This campaign, created by award-winning agency JWT Folk, focuses on inspiring consumers and reminding them to enjoy the special moments in life. Brennans provides a […]

These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not Wasting Food

These Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not Wasting Food

 Beer made from stale bread … now, doesn’t that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts throughout Canada. Retailing for $2.95, the beer, called Been a Slice, will be sold in select stores, bars and restaurants around Toronto. […]

Warburtons Introduces ‘Gluten Freeedom’ in New Campaign by WCRS

Warburtons Introduces ‘Gluten Freeedom’ in New Campaign by WCRS

WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]

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