Kellogg’s is investing more than £6m in advertising for Crunchy Nut in 2017, 31 per cent of which will be spent digitally, as the brand reaches out to social influencers in its ‘Search for the Ultimate Crunchy Nutter’ competition. The £6m campaign, consisting of a digital competition and two TV ads in 2017, represents a 183 […]
Kellogg’s is putting a twist on the signature dishes of world-renowned chefs Thomas Keller and Daniel Boulud. For one night only, select guests experienced an exclusive six-course tasting menu of recipes recreated with cereal at Kellogg’s NYC. To entice diners and tempt their taste buds, Kellogg’s NYC brought together a team of professional chefs, some of whom recently […]
Leading cereal manufacturing experts, Brecks, recently acquired the Honey Monster brand. A well-loved family staple for decades, Honey Monster Puffs commands enormous consumer affection and recognition, but had lost a little relevance. After reducing the sugar content down from ‘red’ to ‘amber’, the next step was a full repositioning and rebrand. Brecks chose Robot Food […]
One of the leading breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster its presence in the on-the-go breakfast market. Available from 20th March, the new chocolate drink will join the brand’s Strawberry & Raspberry and Vanilla variants. To coincide with the launch of […]
Sales of breakfast cereals have been falling due to changing eating habits, a general lack of trust in some ‘health’ claims and the backlash against sugar content. Enter Good Grain. As one of the healthiest cereals you can buy, it’s the perfect saviour for the breakfast category. Recently purchased by specialist cereal manufacturer Brecks, it […]
Popular breakfast cereal brand Weetabix, is bringing back its famous ‘Have You Had Your Weetabix?’ strapline with a new advertising campaign that aims to encourage consumers to think of the brand as the first choice for breakfast. Supported with a heavyweight £10 million investment and a bold new pack design the brand aims to extend […]
Weetabix Food Company, Britain’s number one selling cereal brand, announced a £30 million capital investment programme across its UK manufacturing sites in Burton Latimer and Corby. The creation of new production capacity by 2018 will significantly raise volumes to match rising sales of the iconic Weetabix biscuits both at home and overseas. The investment will […]
Kellogg’s has ‘contemporised’ its Corn Flakes brand in a new £10m campaign that sees a five-year consumer marketing hiatus come to an end. The cereal maker has launched a nine-month TV and social media marketing campaign, featuring real consumers sharing how they eat a bowl of Kellogg’s Corn Flakes, be it with milk or even […]
Quaker Oats is looking to challenge McDonald’s, Starbucks and Pret A Manger in the ‘convenience’ breakfast market by focusing on new innovations and the healthiness of its products. Even though the overall cereal market is in decline, with Mintel data showing that UK sales of breakfast cereals have fallen from 467 million kilograms in 2011 […]
Kellogg’s has enlisted the expertise of ENVY and Isobar to deliver its inspiring new campaign, #WhatStrengthIs. The campaign sees a star-studded cast of Nicola Roberts, Katie Piper and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the […]