Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie. In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick. The […]
Creative marketing agency, RPM and the UK’s number one breakfast biscuit, belVita, are launching NPD ‘Soft Bakes’ through a series of multi-sensory experiential events and retailer take-overs (point of sale creative & sampling) from 10th September. As the autumn mornings draw in, belVita are launching ‘Soft Bakes’ to ease consumers into their mornings with Red […]
Aesop Agency, the brand storytellers, have created their first campaign for MOMA – the healthy breakfast brand – since winning the business earlier in the year following a competitive pitch. The campaign marks the launch of MOMA’s new Bircher Muesli range. The three executions – which include the endline ‘Start Your Day Awesome’ – are […]
Kellogg’s is putting a new twist on a classic favourite with the launch of Kellogg’s Raisin Bran with Cranberries. Cranberries, deemed a superfood, have proven health benefits from their Vitamin C and fiber content and are an antioxidant powerhouse that are delicious year round. This newest addition to the timeless combination of crisp bran flakes […]
Kellogg’s, the leading cereal brand, launches its sponsorship of popular Channel 4 gameshow Deal or No Deal, to promote its All-Bran cereal range. The sponsorship deal has been managed by Carat and Channel 4 Sales and has been designed to position the All-Bran cereal range as the tasty breakfast choice that keeps you regular. Starting […]
Leading breakfast brand Weetabix is launching a new multi-channel campaign in the New Year that looks to get kids excited by the choice of a nutritious breakfast. With spend over £5.5 million, the Weetabuddies campaign will run across TV, on-pack, in-store, social and online as well as engaging Mummy bloggers in an effort to get […]
A TV ad for Kellogg’s Special K Multi Grain Porridge has been banned by the advertising watchdog after it drew 15 complaints, including one from FMCG giant PepsiCo, over claims it contained 30 per cent less fat than other porridges. Kellogg argued that according to the EC Regulation on nutrition and health claims, marketers are […]
McDonald’s announced a second national Free Coffee Event, an opportunity for even more coffee lovers to enjoy a freshly brewed, rich and smooth tasting McCafe coffee. From Sept. 16 to 29, guests can get a free small McCafe coffee during breakfast hours at participating McDonald’s restaurants throughout the Philadelphia region. This event builds on McDonald’s […]
An inquisitive group of school children are the stars of Kellogg’s new UK ad, which looks to show the origins of its cereals. Created by Isobar, the Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland with the aim to uphold the credentials of […]
When it comes to nutrition at breakfast, there’s a lot of information out there. In a recent survey, Kellogg’s found that while families love the combination of cereal and milk (93 percent eat it regularly), few realize what a nutritious morning meal it can make. Which is why, last week Kellogg’s launched the Recharge Bar […]