Breakfast may be the most important meal of the day, but it shouldn’t stand in the way of taking a daily selfie.
In a wacky marketing move, General Mills‘ Cinnamon Toast Crunch and agency McCann have invented a “selfie spoon,” which is exactly what it sounds like—a purple spoon attached to a 30-inch selfie stick.
The idea capitalizes on the craze that’s taken over social media. “Everyone loves a bowl of Cinnamon Toast Crunch, but if you don’t post it on social media, did it really happen?” asks a video ad for the campaign.
The gimmick is free, but consumers pay for shipping and handling.