Leading strategic brand packaging design agency BrandOpus has been appointed to work on Carling. The appointment to one of the UK’s leading lager brand, owned by Molson Coors, is announced following a pitch to find the right strategic branding agency partner for Carling. Nir Wegrzyn,CEO at BrandOpus says of the appointment, “ We are delighted […]
Mars Drinks, a 100 percent workplace-dedicated segment of Mars, Incorporated, has entered an agreement with Taylors of Harrogate, to bring the Taylors premium coffee and tea varieties to offices throughout the United Kingdom. Taylors Yorkshire Tea and Rich Italian coffee are now available as part of Mars Drinks’ workplace beverage portfolio in addition to Flavia […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, has expanded its portfolio of super-premium spirits with the acquisition of Louisville-based Angel’s Share Brands, its subsidiary, Louisville Distilling Co., and its Angel’s Envy brand. This deal marks the Company’s entry into the bourbon category of the North American whiskey sector. “We have […]
The FAB Awards – International Food and Beverage Creative and Effectiveness Awards – are pleased to announce that Google UK Ltd will sponsor both The FAB Agency of the Year Award and The FAB Brand of the Year Award at the 17th FAB Awards in May 2015. Commenting on the partnership The FAB Awards Chairman, N.Nayar […]
H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third largest food and beverage company in North America with an unparalleled portfolio of iconic brands. Under the terms of the agreement, which has been unanimously approved by both […]
Tesco is delisting Kingsmill bread, meaning shoppers will no longer be able to buy the product in-store or online from next week. The supermarket will continue to stock other Kingsmill products, such as crumpets, waffles and pancakes. According to the Grocer, Kingsmill owner Allied Bakeries will also keep supplying Tesco with Allinsen and Burgen bread. […]
Bacardi and Beam Suntory announce a new multi-year distribution agreement by which Bacardi will be responsible for the sales and distribution of select Beam Suntory products in Brazil. The distribution agreement includes the sales and distribution in Brazil for the three renowned brands: Teacher’s, the best-selling whisky in Brazil, and the bourbons Maker’s Mark and […]
Heineken USA assigns international shopper marketing agency, Geometry Global as agency of record for all Hispanic and Total Market retail and shopper marketing. Geometry will lead strategy and shopper marketing programs with a focus on Heineken, Heineken Light, Tecate, and Tecate Light brands within the Heineken portfolio. This is an expansion of the business as […]
Pizza Hut is revamping its London stores to feature in-house cocktail bars, as it seeks to claw back sales from more trendy restaurants such as Nando’s and Pizza Express. The pizza chain is ploughing a multimillion-pound investment into turning around its fortunes, beginning with the revamp of its store on The Strand, in a bid […]
Consumer packed goods companies like Unilever, P&G, Kellogg’s and Danone should watch their back as venture capital and tech-food startups are going to disrupt Food and Beverage industry once and for all. For the last few years we saw an unprecedented amounts of money pouring in to Food and Beverage business. According to the CrunchBase […]