Cadbury presents ‘Battle of the Inventors’

Try the three new limited edition bars and vote for your favourite

Cadbury presents ‘Battle of the Inventors’

Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.  Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner […]

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019.  Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

● Promotion gives consumers the chance to get closer to players than ever before and win experiences with Harry Kane, Virgil van Dijk or Eden Hazard ● Developed in partnership with creative agency ELVIS

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

Cadbury and Maynards Bassetts are launching a new campaign that sees them team up with top-flight football captains Harry Kane, Virgil van Dijk and Eden Hazard. The initiative was developed in partnership with creative agency ELVIS. ‘Win the Captain’ gives consumers the opportunity to win an experience day with Kane, Van Dijk or Hazard, as […]

Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

– Push sees Cadbury partnering with legendary sticker brand Panini for third year of successful ‘Buy a Legend, Win a Legend’ promotion – Campaign turns football legends including Ian Wright, Gary Neville and Jamie Redknapp into the iconic ‘shiny’ stickers coveted by Panini fans, to be found hidden in selected Cadbury packs – Developed in […]

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

New campaign from VCCP

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one.   Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]

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