VCCP brings the Cadbury Secret Santa Postal Service online for 2020

Cadbury’s Christmas ritual reimagined and pandemic-proofed

VCCP brings the Cadbury Secret Santa Postal Service online for 2020

Cadbury Secret Santa is back for the third year in a row; giving you the chance to send chocolate secretly to someone you love once again. Traditionally Cadbury has allowed people to send chocolate for free through their much loved touring Secret Santa Postal Service. However, to ensure the experience is safe and accessible this […]

Cadbury Heroes: The Little Things That ‘Level Up’ Family Connections

New 360° marketing campaign encourages families to connect through gaming

Cadbury Heroes: The Little Things That ‘Level Up’ Family Connections

Cadbury Heroes unveils its latest innovative marketing campaign inspiring families to unlock a little connection through one of the world’s largest and fastest growing entertainment industries, gaming.  With research finding that increasing numbers of us are connecting through video gaming2, the campaign builds on the brand’s ongoing commitment to bring families together through the Cadbury Heroes […]

Cadbury Dairy Milk Launches New Campaign “The Originals”

Featuring surprising real stories from older people

Cadbury Dairy Milk Launches New Campaign “The Originals”

A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Don’t ask about the weather or what someone had for dinner – ask an older person you know about all their adventures. As part of the next […]

Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

- Campaign developed in partnership with creative agency ELVIS - Cadbury is partnering with football clubs Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur for the fourth year of Match & Win promotion

Cadbury taps into ‘pass it on’ social video trend as it partners with nation’s favourite football clubs for return of Match & Win

Cadbury has launched a new campaign to support the return of its Match & Win promotion, featuring players from some of the nation’s favourite football clubs. The initiative was developed in partnership with creative agency ELVIS. Match & Win_national from ELVIS on Vimeo. As Match & Win, Cadbury’s biggest on-pack activation, enters its fourth year, the brand […]

Limited Edition Twirl Orange Returns

2020’s biggest event

Limited Edition Twirl Orange Returns

Cadbury is launching the world’s first ever presale of a chocolate bar with the return of Twirl Orange in yet another limited edition launch on 18th August 2020, in a campaign created by VCCP. Last year Cadbury launched Twirl Orange as a limited-edition bar, and the British public went wild for it. Fans travelled across […]

Cadbury presents ‘Battle of the Inventors’

Try the three new limited edition bars and vote for your favourite

Cadbury presents ‘Battle of the Inventors’

Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.  Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner […]

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Bulletproof rediscovers Old Gold’s sweet spot and revitalises the iconic Aussie chocolate brand

Mondelez International partner with independent strategic brand design agency Bulletproof to revitalise the Cadbury Old Gold brand identity to regain its iconic status. Bulletproof was appointed to the project in April 2019.  Bulletproof were tasked with modernising Old Gold with a new brand identity in order to reconnect with its audience and gain relevance with younger […]

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

● Promotion gives consumers the chance to get closer to players than ever before and win experiences with Harry Kane, Virgil van Dijk or Eden Hazard ● Developed in partnership with creative agency ELVIS

Cadbury and Maynards Bassetts partner with top-flight football talent for ‘Win the Captain’

Cadbury and Maynards Bassetts are launching a new campaign that sees them team up with top-flight football captains Harry Kane, Virgil van Dijk and Eden Hazard. The initiative was developed in partnership with creative agency ELVIS. ‘Win the Captain’ gives consumers the opportunity to win an experience day with Kane, Van Dijk or Hazard, as […]

Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

– Push sees Cadbury partnering with legendary sticker brand Panini for third year of successful ‘Buy a Legend, Win a Legend’ promotion – Campaign turns football legends including Ian Wright, Gary Neville and Jamie Redknapp into the iconic ‘shiny’ stickers coveted by Panini fans, to be found hidden in selected Cadbury packs – Developed in […]

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

New campaign from VCCP

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]

1 2 3 7