Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

Cadbury teams up with Panini as it invites customers to ‘Find the Shiny, Win a Legend’

– Push sees Cadbury partnering with legendary sticker brand Panini for third year of successful ‘Buy a Legend, Win a Legend’ promotion – Campaign turns football legends including Ian Wright, Gary Neville and Jamie Redknapp into the iconic ‘shiny’ stickers coveted by Panini fans, to be found hidden in selected Cadbury packs – Developed in […]

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

New campaign from VCCP

Cadbury ‘Make it Yours’ campaign is bringing the fun back to in-home hot chocolate

Hot chocolate has had a real renaissance in the last few years, with coffee shops offering a whole host of exciting and seasonal hot chocolate flavours. But Cadbury are here to remind everyone that making hot chocolate at home is just as easy and just as delicious, with lots of options for personalising your perfect […]

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

The brand’s Secret Santa campaign is back, bigger and better for Christmas 2019

TV Spot Celebrates Year Two Of Cadbury’s ‘Secret Santa’ Christmas Campaign

Following a successful launch in 2018, Cadbury’s Secret Santa Postal Service returns this month with a new TVC, celebrating the generous ritual of secret gifting to a loved one.   Cadbury’s Secret Santa Postal Service activation is back for a second year touring 10 cities around the country letting people send chocolate secretly to someone they […]

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]

Ogilvy Singapore and Cadbury Introduce the Generosity Bar to Help Malnourished Kids in the Philippines

Ogilvy Singapore and Cadbury Introduce the Generosity Bar to Help Malnourished Kids in the Philippines

To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]

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