Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk 30% Less Sugar challenges taste perceptions in new campaign

Cadbury Dairy Milk, one of the UK’s favourite chocolate bar, successfully added Cadbury Dairy Milk 30% Less Sugar to its range earlier in 2019, with the product hitting shelves in July. The introduction of the new bar was the three-year achievement of over 20 scientists, nutritionists and chocolatiers to achieve 30% less sugar with no […]

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media launch next phase of Donate Your Words campaign

Cadbury, Age UK and Sky Media will unveil the next stage of the Donate Your Words campaign which launched last month. This latest phase of activity is fronted by Sue Perkins and will continue to raise awareness of the heart-breaking issue of loneliness amongst older people and encourage the nation to get involved by donating […]

Ogilvy Singapore and Cadbury Introduce the Generosity Bar to Help Malnourished Kids in the Philippines

Ogilvy Singapore and Cadbury Introduce the Generosity Bar to Help Malnourished Kids in the Philippines

To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury Partners with Thierry Henry for Return of Match & Win Promotion

Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Cadbury Challenges the UK to Vote Between Three New Limited-Edition Cadbury Dairy Milk Bars

Chocolate fans everywhere have been given the chance to try three limited edition Cadbury Dairy Milk bars, created by the three finalists of the Cadbury Inventor competition. Callum’s Cadbury Dairy Milk CHOCA-LATTE, Neelam’s Cadbury Dairy Milk SIMPLY THE ZEST, and Melanie’s Cadbury Dairy Milk THE RASPBERRY SHORTCAKE will be filling supermarket shelves across the UK […]

VCCP’s Latest Ad Introduces Cadbury’s New Choc’Shake

VCCP’s Latest Ad Introduces Cadbury’s New Choc’Shake

VCCP have launched a new campaign to introduce the latest offering from Cadbury: a delicious Cadbury milkshake mix. We all love the classic Cadbury taste – and now you can enjoy it by mixing Cadbury Choc’Shake powder with fresh, cold milk for a delicious treat. The product complements Cadbury’s successful hot chocolate offering and will […]

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury Dairy Milk Freddo Treasures Sails onto Screens for First Time, to Inspire Everyday Family Adventures

Cadbury has unveiled a new £6 million marketing campaign celebrating the launch of new Cadbury Dairy Milk Freddo Treasures. The campaign by VCCP, aims to inspire parents to say ‘yes’ to everyday adventures with their family, showcasing how Freddo Treasures are perfect for an inspiring and fun adventure. The creative highlights the fun families can […]

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury Courts Chocaholic Football Fans with Premier League Holiday Giveaway

Cadbury and BD Network have teamed up with the Premier League to offer customers the chance to win a Premier League holiday with an end of season promotion. ‘You’re off’ will repurpose the infamous red card with a distinctly more appetising twist, with recipients holding their heads high as they jet off to sunnier climes for a football-themed foray – […]

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