The rapid emergence of No Guilt Bakes means that the UK ketogenic movement finally has a new treat-centric hero that’s not yet another humdrum energy bar or liquid breakfast drink! Whilst the UK ketogenic movement has undoubtedly been a little slower out of the blocks than its US counterpart (where keto is out-performing both GF […]
Stacked with stale dated brands, the cake aisles of further afield proved a tasty opportunity for Premier Foods’ International Team. Mr Kipling needed a confident international expression and Leeds-based strategic branding agency, Robot Food, were chosen to deliver. For many in the UK, Mr Kipling’s range of iconic cakes holds a special place, but internationally […]
Mr Kipling returns to television today with its first new commercial in two years to bring a deeper meaning to its famous, much-loved “Exceedingly Good Cakes” slogan. Created by McCann London, this new campaign puts real, human stories centre stage. It shows how Mr Kipling knows that sometimes it’s the smallest of things that […]
Belvoir Fruit Farms recently hosted a cookery demonstration by chef and actress, Lisa Faulkner for 12 key mummy bloggers and their children. Intended to show that baking together can be fun, provided mum can overcome her horror of the mess, the bloggers and a mixture of boys and girls aged between 7 and 11 followed […]
Creative and strategic branding partnership Smith&+Village has redesigned Booths’ own label range of puddings and cakes to bring glamour back to teatime. High end supermarket Booths had sold cream cakes from specialist bakery Waterfields, another well-known Lancashire firm, for many years, but wanted to migrate the products to the Booths branding, while maintaining the positive […]
Mr Kipling has recently launched an exciting new range of Free From cakes–exclusive to Tesco stores–to meet growing consumer demand for healthier products. The packaging was designed by BrandOpus, who also created the core identity. A shift in recent years has seen a more discerning consumer emerge who is wary of what they put into […]
With the help of BrandOpus cake brand Mr Kipling, has released a seasonal range of packaging to help consumers celebrate Valentine’s Day with Britain’s best-loved cakes. The brief was to create limited-edition packaging for some of their most popular treats but with quirky messages to evoke the spirit of Valentine’s Day. Mr Kipling have a history […]
Following on from 2015’s successful limited edition Halloween Jaffa Cake packs, McVitie’s Cakes has launched a more extensive range of spookily themed cake bars designed by Springetts. “This year the designs have gone a step further and all five packs feature plasticine modelled characters,” says Springetts design director, Lou Elms. “These scary fruit bats, penguin […]
Patisserie Valerie, the UK-wide cake shop and patisserie, have launched a new gluten free range which will be available online and in stores from 18th January 2016. Customers can now enjoy a selection of five indulgent individual treats in cafes including a Belgian Chocolate Brownie, Marble Cake, Flapjack, Chocolate Muffin and a Ginger Biscuit. All […]
McVitie’s Cakes has launched three new limited edition Halloween Jaffa Cake packs, designed by Springetts. Building on the masterbrand relaunch earlier in 2015, all three packs feature a wealth of scary imagery. “We created a Halloween coffin, based on the McVitie’s brand cartouche, and used that as the focus of the spooky branding,” said Springetts […]