Betty Crocker Unveils Vanilla Icing & Rainbow Sprinkles

Betty Crocker Unveils Vanilla Icing & Rainbow Sprinkles

As the great British baking revolution continues, Betty Crocker is launching a new ‘two-in-one’ decoration solution for home bakers; indulgent vanilla icing and colourful rainbow sprinkles all in one clever package. This is the first product in the UK from Betty Crocker that offers both delicious icing and wonderful decorations together. Trust Betty Crocker to […]

Tastykake Celebrates 100 Years Of Tastiness

Tastykake Celebrates 100 Years Of Tastiness

One hundred years ago, on February 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia and began selling delicious small cakes. That bakery’s now famous Tastykakes are still the sweet treat of choice for Philadelphians and a growing legion of fans around the country. To mark its centennial, Tastykake is celebrating […]

Small Cakes Are The Icing On The UK Cake Market

Small Cakes Are The Icing On The UK Cake Market

While the Victoria Sponge, Lemon Drizzle and Battenberg have long had a place in the nation’s hearts, recent years have seen consumers turning to baking, eating and creating cakes of the smaller variety. Indeed, highlighting our love for the miniature, new research from Mintel finds that, volume sales of small cakes (139 million kilograms in […]

Mary Berry is Most Popular Baking Companion

Mary Berry is Most Popular Baking Companion

A recent research shows that Mary Berry is the person most people in the UK would like to bake with and over 60% of respondents get their cake inspiration from family and friends, followed by the ever growing popularity of baking and cookery programmes on television, as well as books and magazines. The research, released […]