GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

GS&P Convince Food & Wine To Change Their Name For ‘Got Milk?’

Goodby Silverstein & Partners (GS&P) convinced Time Inc.’s monthly magazine Food & Wine, to change their name to ‘Food & Milk’, as part of an inventive execution for “got milk?”. It marks the first time Food & Wine has changed their name from Food & Wine to a brand on a cover wrap. The goal of the placement is to get Californians to rethink how food and milk […]

Got Milk?’s New California-Inspired Milk Pairing Ad Aims to Excite & Delight

Got Milk?’s New California-Inspired Milk Pairing Ad Aims to Excite & Delight

The California Milk Processor Board (CMPB), creator of the iconic got milk? campaign, has launched a new statewide advertising campaign that taps into Californians’ leading sense of adventure and discovering the next food trend. Entitled “Food Loves Milk,” the campaign highlights milk’s essential role in food pairings – from the classically traditional such as milk […]

California Schools Win “Got Milk?” Breakfast Challenge

California Schools Win “Got Milk?” Breakfast Challenge

Select high schools from across California have been crowned “Breakfast Champs” by the California Milk Processor Board (CMPB), the creator of got milk?, with each school receiving a check for $3,000. Thousands of students participated in the friendly three-week competition during back-to-school season to see which campus, within their district, could increase breakfast consumption with […]

Got Milk? Expands Communications in Unique Agency Partnership

Got Milk? Expands Communications in Unique Agency Partnership

The California Milk Processor Board (CMPB), creators of got milk? and toma leche, is launching a new advertising campaign  highlighting how a person’s future self is determined by the nutritional choices he or she makes today — starting of course with milk. Goodby Silverstein & Partners (GS&P), originators of the got milk? tagline, and Grupo […]

Get Fit With got milk? In 2014

Get Fit With got milk? In 2014

The New Year is here and after indulging in all the holiday temptations, it’s time to start shedding those pounds.  The best way to do it? With a diet that includes key power foods and exercise. Studies show milk can help dieters get leaner. And to get motivated, the California Milk Processor Board (CMPB), the […]