Iconic hot beverage brand Horlicks is returning to TV screens for the first time in 20 years via AdSmart from Sky. The first month-long campaign will launch on the 19th of February with the commercial airing in 30-second slots. Utilising Sky Media’s addressable targeting technology, the campaign will reach specific audiences in Sky and Virgin […]
Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]
Laphroaig wanted to bring more story-telling to their gifting strategy and disrupt the somewhat stuffy Scotch category, to engage & recruit new drinkers who hadn’t previously considered Islay single malts as a gift. Kicking off the project, we set out on a trip to Islay for a wander through Laphroaig’s history and provenance. Exploring the […]
Costa Coffee is shaking up the winter season with an invitation to its dedicated fans and the public at large to rename its new ‘Hot Milkshake’ range for 72 hours. In a move that underlines Costa’s commitment to innovation and customer collaboration, the Nation’s Favourite Coffee Shop* has announced a new social media campaign, ‘Hot […]
Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]
Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, has partnered with creative technology studio Appetite Creative to build a fun and interactive connected packaging experience. The smart packaging campaign for Goodday drinks offers registered users instant prizes via the web app based connected experience […]
The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]
Have you ever seen an ad that’s upside down? Chances are you haven’t. For its newest campaign, Flavour From Down Under, that’s exactly what noosa yoghurt is doing. For the first time, the brand is truly leaning into its Aussie roots – embracing a double entendre that speaks to its origins and the fruit compoté […]
The new campaign is launched across various media channels in Brazil and was created by DAVID Madrid Every day, we face situations that feel like a big deal. Situations that make us gasp in horror and breathe a sigh of relief as they get sorted. Halls, being the brand that helps people breathe better and […]
In a campaign set to excite consumers just like the legendary arcades did in the 80s and 90s, OREO is firing up the nostalgia trend by partnering with PAC- MAN. The yellow gaming icon known to thrill Millennials and GenZs alike. Letting consumers chase playfulness, OREO launches 6 special edition cookie embossments inspired by the […]